The State Of Garment Industry Can Be Described By "Deep Water And Hot Fire".

2015 is about to say good-bye. It is time to look back and look forward to the next year.

In the first half of the year, "restructuring and subversion of cross-border activities", the second half of the year became "blocked and failed to win the draught". This year's clothing industry can be described as "deep water and hot".

"Water depth" refers to the pformation of the market led by consumers, forcing the deep development of the industry. "Fiery" refers to the cases where practitioners are trying to get on the wrong track and get anxious and get angry. Failure cases are everywhere. For those initiatives that adapt themselves to changes in the market and adapt themselves to the market, they use the golden year commented on anti corruption and honesty in the beginning of the year: do you think you think you are the one?

In addition to the economic environment, foreign brands and electricity providers have raised the tastes of consumers, and consumers have been reluctant to bid farewell to the retail industry.

Over the past few days, new ideas have emerged on the Internet. Many articles advise the industry not to say "subversion" and "innovation", "exchange of blood" and "new blue ocean".

After all, as one of the pillar industries of the country, there are nearly 200 million workers in the spinning and weaving industry. Every enterprise is talking about "subversion". Playing the "big innovation" is contrary to common sense.

The real economy is in urgent need of cold thinking. Why are the exotic brands of uniqo, KM, and HM that can do it?

The global economy is no good, exports to domestic demand, electricity providers grab customers, China

Complain incessantly.

Recently, supply side reform has become a hot word, and demand and supply are rising.

As a matter of fact, all 1 billion 400 million of the population in China has a very large demand for space. So long as the household appliances industry that touches the "ceiling", the smart home market is not yet excavated in China. In short, the product does not match the needs of consumers.

The Chinese should know the Chinese best and put their ideas into action. Sometimes you go to great lengths to copy others' ideas, so it is better to combine the actual situation with the market judgement, and create a larger market response based on rational thinking.

Slow motion "can not keep up with the rhythm of the times, abandoned and forgotten. It is a very painful thing for an enterprise, but for the country, it is a big market upgrading.

Some enterprises that are deeply in crisis have to rush to the doctor and make all kinds of decisions, such as Metersbonwe. Their actions to adapt themselves to the market have never stopped. What is the result of the drastic reform? The three quarter of a row.

Fall.

It's better to give up some advertising and speculation expenses than to compete with the brand, so it's not better to study what kind of clothes the young people really like to wear.

Once upon a time, the strength of the retail industry looked down on the Internet's "little friends" modestly: we do business and do not understand the Internet.

Ma Yun is not despised by the entity's traffic jams, so there is a popular saying that "you love me today and I will let you down tomorrow."

Sure enough, the Internet has developed. 700 million Chinese netizens broke the bosses of solid bosses, giving noble knees to electricity providers, Internet +, big data and social marketing.

The prosperity of the Internet economy has grabbed the limelight of the real economy. The Internet plus Mr Li Keqiang put the real economy into the wings of the Internet and traveled farther and higher.

The fast fashion "O" inventory is worth learning, so that we can have a correct judgement of the market. Compared with the ordering system, the buyer system is more flexible and fast, effectively avoiding the phenomenon of high inventory and high turnover.

Take ZARA, the founder of fast fashion as an example, directly produce the fashion week version or a small number of products, and continue to produce according to the market reaction. This is also a kind of hunger marketing, and it can also reduce consumers' daily "crash" problem.

At this stage, for the service companies, the inventory problem has ceased to intensify under normal operation.