Fashion Women'S Shop Decoration Needs To Control Consumer Psychology.

Does the commodity have a great influence on customers' purchase in the form of groups or individuals?

Small commodity groups can play a noticeable role, but too much aggregation can also lead to "unsalable" speculation.

Asymmetric group processing will give people the impression of "rush".

As for valuable commodities, there are strict restrictions.

Quantity can fully show its value. For the commodity appearing in the group, interior design should be accompanied by a lively and prosperous atmosphere. The design of individual products should be pursued with elegant and relaxed style.

Business Psychology divides customers into three categories.

(1) purposeful shoppers.

Before they enter the store, they have already bought the target, so they have a clear gaze and clear footsteps. Second, there are selective shoppers who have a certain range of attention, but they also pay attention to other products.

Their pace was slow but their gaze was concentrated.

(3) aimless visitors, they go to the store without certain goals, slow pace, focus, and irregular action.

Enhance the contrast between merchandise and background.

There are many kinds of visual information in the store, so people can only choose a few to identify objects.

According to the principle of visual psychology, the larger the difference between object and background is, the easier it is to perceive. It is easy to see objects with color on the background without color, and objects that are easy to notice in dark background.

For example, in the interior design, use dim colors and low lighting, and use the light to project the light onto the merchandise, so that the customers' eyes are attracted to the merchandise.

For example, light goods are based on dark walls, while dark goods are based on white shelves, which are used to highlight goods.

In addition to highlighting goods.

Advertisements, neon lights, TV and so on are also used to attract customers.

But stimulation can not play a role beyond a certain limit.

The greater the number of signboards, the less likely the relative attention will be paid to each item.

Experiments conducted abroad have shown that the possibility of attention is much faster than that predicted by people who only focus on quantity.

An increase of second signboards will not halve the possibility of the first signboard being noticed, while the third block will not be noticed.

The influence is great, and when the fifteen blocks are taken, the possibility of a particular sign being noticed is much less than fifteen points.

Experiments show that the average person's visual attention range is not more than seven, for example, the letter can be displayed in a short time. The average person can only see about six. This is very useful for us to reasonably determine the number of commercial signs and advertisements, the number of counters and the division of space in interior design.

The proportion of three customers in different stores is different.

The industry that names the purchase, for example, many customers who receive it are purposeful shoppers, and the interior layout should be functional first.

Customers choose within a certain range.

Industries such as stationery stores, food stores, etc.

Design should pay attention to order and order.

Compare selected industries, such as boutiques, jewelry stores and toy stores.

The design should make the space environment attractive.

Through tracing investigation, we can draw the customers' action trajectories in different types of stores, which can provide a basis for interior design.

The psychological activity of consumers when shopping is a comprehensive reflection of their own needs and objective effects.

The objective of our research is the impact of external environmental stimuli on customers.

The following are eight stages of the psychological process of consumer buying activities. Generally speaking, when consumers enter stores, most of them go through a series of psychological processes, though sometimes not so obvious.

In store interior design, we should aim at the series of psychological activities of consumers to formulate countermeasures so as to enable him to successfully achieve shopping activities.