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China'S Travel Market Is Huge.

2016/1/21 21:41:00 19

ChinaTravel MarketDevelopment Space

China's travel market is huge. In the meantime, domestic and foreign joint venture travel management companies such as China Travel express, China Airlines and Jiaxin, as well as China's local travel companies such as Ctrip, Shang Shang, Shang Road, tengbang international, are actively cultivating this market. Airline agents, airlines and hotel group resources are also actively involved in market penetration.

Competitive environment

Is also becoming increasingly fierce.

Chinese foreign joint ventures and foreign-funded enterprises represented by China Railway Express, Naka Yoshinobu, BCD, HRG and HRS are mainly targeted at the branches of foreign-funded enterprises in China. However, with the gradual disappearance of China's demographic dividend, the cost of manpower has greatly increased and China's economic growth has entered a new normal. Many foreign-funded enterprises have begun to adjust their business layout, and the growth of the travel volume in the Chinese market has also slowed down. The growth rate of the travel service providers serving these foreign-funded enterprises has also slowed down, facing the pressure of pformation and upgrading, and accelerating the localization process of the Chinese market, and excavating the local enterprises in China.

travel on business

Demand is naturally the best choice, and it is also inevitable for them to compete with Chinese local travel service companies in the future.

The second type of Chinese local travel enterprises represented by Ctrip, Shang Shang, Shang road and tengbang international are mainly native Chinese enterprises, and have been gaining success in the foreign capital market.

Among them, Ctrip travelled into the travel management market in 2006 and continued to exert its strength, relying on the brand advantage of Ctrip, the largest online travel enterprise in China, to get the first mover advantage, and has achieved the leading edge in the sales volume of various Sino foreign joint venture travel management companies.

The Asia Pacific Group, which started with professional airline ticket distribution, was established in 2006.

Business travel department

To enter the travel market, in 2013, after the independent operation of Shang Shang business travel, it developed rapidly.

According to people close to the Asia Pacific Group, the group also completed the shift upgrading of Shang Shang business recently. Since January 1, 2016, the Asia Pacific Group has integrated all the business and management businesses and teams of the whole country into a new business journey. The business scope has expanded from the three major areas of Southern China, East China and North China to the six major regions, including Shenzhen, Hong Kong, Macao, central China and West China, and has completed the layout of the national network, and has gradually formed a new business direction, which is "business travel + finance" and "business travel + big data".

The upgraded new way has also become the TMC brand of the only and focused travel market of Maya group.

As a successful listing company based on air ticket agent, tengbang International's layout in the travel market is also accelerating. It relies on tengbang's "tourism x Internet x finance" strategy, and has bought a number of regional air ticket agents by investing heavily in mergers and acquisitions. These regional air ticket agents also provide travel services for many local businesses. Next, tengbang international business travel will also focus on the north, the upper, the deep and the deep, and integrate the enterprise customer resources in the regional air ticket agents of the merger and acquisition, so as to form the scale effect and enhance the overall competitiveness of the poor travel department.


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