Do Not Promote The Sales Of Customers Also Into The Top 10 Strategies!

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After a series of violent attacks, the operation of the entity store is becoming more and more difficult. It seems that there is no other way to promote the business.

Actually, otherwise, it looks like the Red Sea under the line, but it can do well in the same way.

Do the following 10 aspects of the work, so that their shop to paste the Earth Spirit, also gathered popularity.

1. Good location is half the battle.

Of course, the number of stores with high flow rate is high, and the investment risk is relatively large. Therefore, choosing a suitable business district store for brand positioning and consumer positioning is the first key element.

2, how big is the rest area of the store?

How big is often proportional to the rate of entering shops! I believe many stores have shop plans and store designs before opening. Many bosses in the early days may consider maximizing the efficiency of the flat and choose to increase the shelves so as to increase the display volume.

From a certain standpoint, standing in the customer's position, a crowded shop and shopping space is not very comfortable. Do you think he will go in?

3, do a good job in window layout.

I believe this point is clear to everyone. The shop window is the face of a shop. How can this person look at his face first? What about this shop? First, look at the shop window. What is a good window?

First, set the theme of the window (what do you want to tell the customer?)

Secondly, choose the theme well.

And props (through what demonstration);

Third, do every detail of the window (details decide success or failure).

Fourth, adjust the position of the model (combined with the theme, and think about how the model stands well).

Fifth, adjust the lighting.

Sixth, make sure that your display space is three-dimensional, hierarchical, theme, and story.

Of course, if conditions permit, you can also consider dynamic display windows or reality show windows.

4. Rationality of lighting layout

The human instinct is light seeking. The five senses choose the visual sense, and the light plays a major role in this process. Where the light should be located and when to turn on the light, there should be a flow chart.

Remember that there is a problem that has been entangled, because customers have no customers at night, so they didn't turn on the LOGO lights. Maybe taking into account the cost management, would you like customers to come in if you don't have a signboard? By contrast, some stores are closed after LOGO, and the boss says they are advertising, so the boss is bold.

5, customer expectation environment

What customers expect is a natural, warm and comfortable shopping environment, which is actually another "home".

Around three environmental factors, combined with their brand positioning and consumer groups, shaping a good shopping environment and experience is an important factor.

6. The influence of auditory touch.

Besides vision, auditory touch is also one of the influencing factors.

When to put on any music and what music to play on festivals, this is also a problem that we need to think about. We must stop playing several pieces of music all day long. Music should be divided into periods, with themes and attractiveness.

7, shaping employee positions in the market.

Chinese people have a feature called mass consumption. When the market is busy, customers will enter the store because of curiosity. When you are in the market, you must create a good atmosphere, or do a simulation exercise to create a good atmosphere.

8, welcome guests.

Many stores have welcome guests, some of them are standardized training. They are very well placed, but they often neglect the link of sending guests. The old saying "send passengers to three miles away", as long as you pay attention to the cash collection link and the sending and receiving links, I believe sales will improve.

9, innovative customer viscosity

10, enhance the image of store employees

Upgrading shop staff image is also

An important part of the image.

Employees represent shops, represent brands, their manners and actions, sales receptionist believe you will go through certain training, but here, what is needed is curing.

In addition to store card, employees should also give design cards to publicize their employees' image. Secondly, give employees confidence, after having confidence, they believe that their ability will be improved and their service will be improved.