Is There Any Market For Ugly Shoes?
Ugly
Crocs
Is there any market? Recently, Crocs, a cave shoe manufacturer and retailer, recently released its earnings report, said that Crocs recorded a net loss of $73 million 900 thousand in the four quarter ended December 31, 2015, a further decline than the net loss of $56 million 900 thousand in the previous fiscal year. However, thanks to the vigorous development of the electricity supplier and the strong rebound in the Asia Pacific region, it recorded a slight increase of 1.1% to 208 million 700 thousand US dollars, which is slightly better than the expected 202 million US dollars.
However, despite 14.8% strong performance in the Asia Pacific region and a 4.8% increase in the same store sales, the wholesale and retail business in Europe is still unsatisfactory, leading to a 17.9% annual plunge in the region's revenues.
The net Crocs net loss for the 2015 fiscal year was further expanded to US $98 million in the previous fiscal year of $19 million.
The loss per share increased from $0.22 to $1.30.
Revenue fell 9% to $1 billion 90 million 600 thousand, compared with $1 billion 198 million 200 thousand the previous year.
The group gave only the expected revenue of 260 million -2.7 billion in the first quarter (the same period was $262 million 200 thousand a year), and neither the profit nor the annual target was mentioned.
Nevertheless, the group will still face the challenges of the strong US dollar and the macro economy, but he believes that
business
The turning point is approaching, and the measures taken by the advancing group in 2016 will be effective.
The reporter search "cave shoes" key words found, jump out of the report many of the cave shoes quality and safety problems, such as cave shoes for the baby's injury.
These negative news also make cave shoes become synonymous with danger.
According to the analysis, from the enterprise itself, the cave shoes have no attraction for the young people, and there is no fashion sense, style and old fashions.
A shoe factory
Families should reexamine their positioning and find the excitement of young people pursuing personalized needs as soon as possible.
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