CHIC's Insight Into The Application Of Innovative Fabrics To Solve Problems

Whether it is to emphasize safe and comfortable children's clothing, or pay attention to high design, fabric is the foundation for creating high-quality products.

In the fierce market competition, fabric material is also an important basis for consumers to vote for brands.

CHIC2016 spring exhibition integrates the upstream and downstream resources of the industry chain, and provides a more convenient communication channel for brands.

CHIC is no longer a platform confined to the exhibition of clothing, but a "connectedness" that runs through the upper and lower reaches of clothing production. It serves as a bridge for exhibitors and professional audiences.

All the worries about clothing production and marketing may suddenly come to mind because of coming to CHIC.

In most consumers' evaluation criteria, the most important indicator of clothing safety is the standard of clothing materials, leaving aside the style and design of clothing, and fabrics become the key factors for consumers to decide on buying.

In the upcoming spring exhibition of CHIC2016, there are not many clothing enterprises that are aware of fabric innovation and application.

"Consumers are not only looking at the style of clothing choice, but the demand for fabrics is becoming more and more professional. Healthy and comfortable fabrics become the first choice for consumers."

Wu Qianqian, deputy general manager and chief commercial officer of Barbara Business Department, said that consumers' demands for fabrics are constantly improving, and brands also need to make more efforts from the choice of production techniques and materials.

As a producer of clothing, the development and use of fabrics is a knowledge.

Compared with adult clothing, children's clothing has higher requirements for fabrics.

Wu Qianqian said that the direction of the application of different fabrics is different, for example, the heating fabric is suitable for underwear and home clothes. The Suo Lorna fabric has soft handle characteristics and is suitable for baby products.

It can be applied to knitted garments in summer.

In this regard, Wu Qianqian said that the product which is divorced from the needs of consumers and violates the principles of brand concept is not powerful.

Anticipation, not less than its desired quality and basic sense of fashion, is the foundation of the originality of clothing brand.

"Barbara has a higher standard of material, which is why consumers always approve of us."

As the leading brand of children's clothing in China, Barbara will carry its three brands, Balabala, Marcolor and Mongdodo, to the CHIC2016 spring exhibition.

"Our products will work together to present the concept of" one-stop ".

It is said that Barbara has always maintained a rigorous attitude in the research and development of his products, and injected himself into the brand based on the professionalism of children's internal and external specialties. He should not only understand the physiology and psychology of children, but also understand the life style and educational concept of the new generation family.

Coincidentally, ETESSIMO design director Li Shuijun also talked about the importance of fabric design in product design.

The ETESSIMO brand is targeted at 25~40 year old women in the workplace. The clothing and concept clothing series has higher requirements for fabrics.

"I have also studied many fabric markets in China, but many of them do not meet the needs of design."

Li Shuijun's real problems inevitably plagued many high-end designers.

"As a new upstart designer, it is difficult to get the high-end fabrics in the international market, so I hope that there will be some emotional fabric manufacturers in China to provide customized services for cutting-edge designers.

The CHIC exhibition can help us promote products and provide opportunities for more cooperation.

Li Shuijun said.