A&F Earnings Rose Sharply In The Fourth Quarter, Ending 14 Quarter Decline

In this age of advocacy of equality, any materialized women and the marketing of materialized men began to hit the rocks.

Big names are beginning to find that materialized women or men are no longer working.

As a representative of "erotic marketing" in the United States.

Retailer brand A&F has regained growth after replacing chief business officer.

As we have reported before, the chief business officer of A&F is the Holister brand president of his sub brand.

But at the end of 2015, the group announced the promotion of the woman president who led Holister in a short time to achieve the expected quarterly results.

And the bold and resolute female president, after taking office, made bold decisions to spend huge resources to change product design, remove Logo, increase the trend elements, upgrade stores, and improve.

And so on, and announced that they would no longer use naked men.

Gimmick.

Fourth quarter group net profit recorded an increase of 32.7%, while in the fourth quarter, the net inventory of the group decreased by 5.2% to 436 million 700 thousand US dollars over the same period of the previous fiscal year.

To a large extent, this shows a huge step in the process of group recovery.

Affected by this good news, the group was trading at $29.35 in the afternoon, and the stock price stabilized after a sharp plunge of 3.2% in early morning.

What is more advantageous is that the stock price has rebounded by 90% since the lows in August last year.

Although a series of measures can not change the old image of A&F's "sexy", "sell meat" and "look face" in a short period of time, it has already achieved initial results: the agency has suspended the same store sales decline since the two quarter of the 2012 fiscal year in the four seasons holiday season. In the fourth quarter of January 30th, A&F achieved 1% growth in the same store, and the group released the data of the 2015 fiscal year, showing that the sales decline of the group in the 2015 financial year has narrowed by quarter, narrowing from 8% in the first quarter to 1% in the three quarter, and achieving an increase of 1% in the fourth quarter.

The group said that it benefited from the acceptance of the A&F brand after the pformation.