Ningbo Thumb Wardrobe Registers On Internet

Now the traditional clothing sales mode has hardly been able to arouse customers' desire to buy. Ningbo has officially launched the "thumb closet" project and boarded the Internet.

How does a small company with 40 people interpret the craftsman spirit and how to complete the supply side? reform And how to redefine China's manufacturing?

China is a large garment producing country, and also a large country of garment export and consumption. The apparel industry occupies an important position in our national economy. In 2015, the size of China's online shopping market was 3 trillion and 800 billion, and clothing accounted for over 20%. The market size of China's garment industry in 2014 was 1 trillion and 900 billion, and it is expected to exceed 3 trillion yuan by 2017. On the one hand is the huge market demand, on the other hand is the upgrading of consumption mode, more and more people are no longer satisfied with the production of clothing on the industrialization and assembly line, "bump shirt" has become a very embarrassing thing. Therefore, personalization, fine quality, and customized clothes become the pursuit of many people.

Born in the red band tailor's hometown of Ningbo, "C2F (Customer to Factory) men's clothing custom customization ecosystem mode", innovation and subversion of traditional clothing manufacturing industry. F2C mode 。 Consumers participate in the design of the desired clothing through online APP or offline experience center, to the factory end industry 4 personalized flexible production supply chain board production, and then to online APP or offline experience center to enjoy free after-sales service, and truly realize the shortest path of consumers to the factory. The project also set up offline service experience center to perfect cross border mode, fan community economic mode, free image design, free volume, free cafe, lifelong free dry cleaning, ironing and modification, and scene based service marketing, so as to fully realize private ordering, so that people who pursue quality places enjoy exclusive luxury.

It is understood that the "40 person Internet team" of the "thumb Wardrobe" is composed of the elite of the major Internet Co. The tailor team is led by the famous Hong Bang tailor. The team is composed of designers and senior designers. This team, which has both professional skills and craftsmen spirit, has been widely recognized by users.

The "thumb Wardrobe" project not only serves. Consumer It also realized the innovation of business mode. The super high cost performance customization scheme does not have any cost of intermediate links. The zero inventory and zero backlog of factory physical stores, the combination of online and offline channels, and the innovative sales mode of experiential services have thoroughly solved the three major pain points of users, factories and sales.