Zheng Yonggang: Business Pformation Is A Matter Of Life And Death.

Zheng Yonggang, the chairman of the holding board, is a veteran Zhejiang businessman, started by the clothing industry. Now it extends the industry to the emerging fields of lithium batteries, finance, and big health, and has successfully pformed from tradition to fashion.

In the cold winter, the pformation of enterprises is a matter of life and death. How can we change the status of Zhejiang businessmen? And listen to Zheng Yonggang:

Reporter: the economic situation is not good. How about Shanshan?

Zheng Yonggang: we have an unprecedented rate of return this year. It is the best year of all these years, because we began to adjust earlier and more than ten years ago.

Our company has undertaken the national "863" project and has made it industrialized. We are the first battery material in China.

Our customers are Mercedes Benz, BMW, SONY, BMW, and the latest electric cars we use now use our materials.

Reporter: there is a saying that the cost of traditional cars and new energy vehicles can be balanced in 2020.

Zheng Yonggang: now, we are approaching. We have a ton of negative materials in 1999 and 2000, 360 thousand yuan. Now the technology is upgraded, only fifty thousand or sixty thousand yuan. Maybe 5 years later, only 30 thousand. The cost of battery materials will determine the cost of cars.

Zheng Yonggang: over thirty years since reform and opening up, the system of the market economy has been continuously improved. Entrepreneurs can really focus on doing their products and services well, and the whole government business relationship is entering a new normal, a relatively simple and consistent market rule.

Zheng Yonggang: our positioning is a combination of production and integration of the development model.

We are starting from industry, and now we have always emphasized that industry is the foundation. In lithium battery materials, new energy vehicles, and outlets business complex, we continue to increase investment. This is the foundation of enterprises.

On the other hand, we also attach great importance to financial investment business.

Thinking about how to combine industrial capital with financial capital.

Reporter: How did you pform?

Zheng Yonggang: the pformation is the demand of the enterprise itself, just like a person who wants to marry when he is old enough to marry.

Shanshan 1990s is the leader of the clothing industry. Later, world famous brands come in. Our energy and genes can only solve the clothing demand of the Chinese after having enough food and clothing. It is a short-term economy, not a hero in the market, but also a pattern.

However, Shanshan had already completed its primitive accumulation, was listed early, and had strong capital, so it would be impossible to go on with the old industry.

So we studied pformation and upgrading 15 years ago.

Now the government has only put it forward. After so many years, 15 years later, the pformation of Chinese fir has been successful.

Prospective enterprises like Shan Shan have also been successful, but most of them are still struggling to pform.

It must be too late to listen to the government's call for further pformation.

Reporter: what are the difficulties in the pformation of traditional manufacturing industry?

Zheng Yonggang: I said about five years ago that by the 2014, 2015, and 2016, by the end of 2018, the collapse of Chinese traditional enterprises, more than half of the enterprises had gone bankrupt, but the new industries were rising.

This is very simple. No death, no regeneration. There is still a shortage of good things.

Why do you want to go to Germany to import? Like a car, my son bought a Mercedes Benz and the whole import was not, and then only bought a Audi, you want to add 200 thousand yuan, want to buy a Maybach brand Mercedes Benz, not now.

There is a shortage of good things and a lot of things are scarce.

Why we should go bankrupt is homogenization. The level and technical content are relatively low.

Reporter: what is the relationship between banks and enterprises?

Zheng Yonggang: I am the boss of the bank. I am a shareholder in many banks.

I told the president of the bank that a bad company can not lend you any money. If you lend it to him, you are a crime. You are not responsible to my shareholders.

At the same time, I say to small and medium-sized enterprises, banks should support your development.

There is no way to do this. The bank itself is an enterprise. It only adds to the icing on the cake.

So many people misunderstood why banks didn't lend me money.