Shenzhen Dress Fair Has Exposed New Points? President Shen Yongfang Brings You Exclusive Disclosure.

Ms. Shen Yongfang, President of Shenzhen Garment Industry Association

The sixteenth China (

The international brand clothing and Accessories Fair will be opened in July. The theme of this exhibition is "fashion leading life, design trend to the future". A dialogue between fashion and life, design and business is about to start.

What is the new pformation of the new exhibition? Today, the reporter interviewed Shen Yongfang, the soul of the exhibition and the president of Shenzhen garment industry association.

"Fashion leads life, design moves to the future" is playing the concept of "great life hall".

This year is the year of pformation, and the whole industry is undergoing a new round of pformation and upgrading.

The original shopping malls are just landlords.

Recruiting and doing some different business forms can be invincible in the market.

But now the pattern has changed. Clothing stores are not just joining, but buying hands. They are designers' stores and shopping malls.

It has sprouted many formats, such as "living hall", besides clothing, supporting shoes, bags, glasses and even new lifestyle.

"The new trend of consumption is the truth of" leading life and moving to the future ".

Shopping malls should bear certain risks and responsibilities, and can not push all inventory pressures on enterprises and brands.

The age of shopping, designer and brand sharing risks has arrived.

This is a way of life experience. When you shop, you can buy a piece of clothing, maybe a necklace, and a pair of shoes, all of which are matched at once. This way of consumption is more convenient and more sense of experience. It is the wind vane that is caught. Therefore, the service trade is also guiding pformation and guidance.

And life, changing business and sales mode.

The era of minority consumption is coming!

It is undeniable that in the era of big data in the Internet, there will be a great impact on traditional businesses, brands and enterprises. It is impossible to follow the old routine, so the vitality will be weakened.

The combination of designer and business will produce more delicate flowers, such as the combination of business and designers, cross-border collaboration and so on.

Expect Internet, high technology, cross boundary, life experience and shopping experience to blend together.

The future is certainly not the mass consumption, but the era of minority consumption. The age of the new sales mode instead of the old sales mode is coming.

Change breeds new opportunities.

The trade fair went to the sixteenth session and continued to upgrade and innovate in accordance with the changing business environment.

Past development has proved that the Shenzhen Trade Fair has taken the lead in time and is ahead of change.

I hope to promote the progress of the industry and even the society with this spirit of continuous exploration.

The age of change is an unusual age. Only when we keep changing, can we enrich our life, work and vision.