UNIQLO Will Switch To E-Commerce In The Next 5 Years

In 1984,

The first shop in Hiroshima has gradually penetrated the whole Japanese market.

This family in 2001

Shang opened the first overseas store in London and came to China every other year. In 2005, it did business in the United States.

But since then, UNIQLO movement has obviously begun to accelerate.

From 2010 to 2015, we will find that the number of overseas stores in UNIQLO has increased by 5 times in the past five years, from 136 to 798.

This figure continues to increase. This autumn, UNIQLO will open Canada's first store in Toronto.

Belle Salle exhibition hall is being held in Shibuya, Tokyo.

The 2016 autumn and winter preview came from over 100 journalists from all over the world, and the founder of the platform is Liu Jing Zheng, and John Jay, global creative president of fast retailing group of UNIQLO parent company.

The time is only 30 minutes, but two managers are still trying to explain the future direction of UNIQLO and its global development plan in the shortest time.

These new changes are related to

This is particularly important, almost implying that it can continue its success in the first 30 years in the coming days.

In 2011, Liu Jing, who was 62 years old, set a grand goal for herself: 2020.

The fast selling group of the parent company will become the world's largest garment manufacturer and retailer with a net sales of 5 trillion yen and a profit of 1 trillion billion yen.

In addition to UNIQLO, there are GU, Theory, J Brand and so on.

Among the brands, more than 80% of the sales contributed from UNIQLO.

The world's top clothing retailer has changed its position in the past few years. Gap, which has been regarded as learning object by Liu Jing, has become H&M group. In fiscal year 2015, H&M group has a total revenue of about 22 billion 600 million euros.

Zara's parent company Inditex followed up with a total revenue of 20 billion 900 million euros.

What can be compared is that the same financial year (the beginning and ending date of each brand is different, the comparison provides only a general reference), and the total sales income of fast selling is 1 billion 681 million 700 thousand yen (about 13 billion 600 million euros).

To achieve the "2020 goals", it is obvious that Japan's local market is not enough. UNIQLO needs a bigger profit engine.