Edison Chan Tide Brand CLOT Enters Tmall "Online Queue" To Deal With Rush Wave
Recently,
CLOT
Officially announced that its official flagship store in Tmall will be officially opened on July 15th.
It can be imagined how much amazing data and talk will be brought about by this action.
Tmall official flagship store, which will open on the 15 th of this month, will not only bring a lot of benefits on the same day, but also release 28 restricted products at the same time.
To cope with this anticipated rush to buy, CLOT has adopted the online queuing purchase mode to ensure that more customers who really like CLOT can buy the products they like.
Compared to ordinary brands, "hard to buy" is an important label for tide cards.
On the one hand, a huge sales channel network is built to pay more attention to individuality.
Design
The tide card is itself a paradox.
In addition, the "quality" tide makers are not as rich as many ordinary ones.
brand
。
Prior to that, CLOT has already had 7 entity stores in Hongkong, Taipei, Shanghai, Beijing and Changsha, and only one CLOT official website on the Internet.
This is obviously not enough for CLOT fans who have large fans.
The new entity stores will face various challenges in site selection, early stage investment and management, but entering Tmall will be relatively safer and less risky.
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CLOT, founded in 2003, is not very old in the trend. But with Edison Chan's efforts, it has become an important force in the trend.
Of course, celebrities will always be criticized as consumer fans.
However, compared with the fate of many stars in the 35 years, the hot sale of CLOT and the combination of the big names that can not stop are in sharp contrast with many brands.
Selling goods is not a skill. CLOT also played flash shop, sign up activities and street fashion conference in Paris fashion week.
Anyway, you just need to take a look at the trend information from time to time. CLOT always lacks voice.
CONVERSE x Andy Warhol x CLOT "YEAR OF THE MONKEY" three party series
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CLOT x SUICOKE joint shoes, put on the SUICOKE logo dragon pattern CLOT x Linkin Park do not note series
CLOT x Linkin Park Notes Series
Paris fashion week CLOT flash shop
CLOT street fashion conference
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As the only CLOT business platform to be settled, Tmall will get more than just solid gold and silver and traffic. The promotion of brand image can not be ignored.
Of course, for us, Tmall must be more friendly than the official website that is not easy to use.
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