Change In Travel Management: Confrontation Or Flight

Traditional travel management companies (TMC) can choose to accept the chain reaction brought by the increasingly high degree of technology adoption in the industry. They can also choose to adapt to these new changes and create new opportunities.

The market is right for TMC.

But to survive and grow in the digital age means that TMC must change its services and products.

IBISWorld points out that Australia's travel services industry has an annual growth rate of 1.8% over the past five years.

The industry's revenue is expected to increase by 7.2% this year.

Development

The potential needs to gradually develop your value proposition.

One way is to provide your customers with products that can truly reflect your value.

More and more travel managers want to achieve "value for money", which is an area in which TMC can reflect value and maintain business.

Similar opportunities exist in Airlines' ancillary services.

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Passengers can choose whether to purchase ancillary services, and TMC can make full use of these value-added products.

What should TMC do? The price of air tickets displayed by TMC will be more and more pparent to customers, and customers will become more and more aware of the value of any ancillary service products.

Take the airport lounge as an example. If you can negotiate with the airline partners to enjoy the price of the lounge service and make it an additional auxiliary service for your ticket, your customers will be able to enjoy the combination of "ticket + auxiliary service".

The value of the ticket you provide is obviously higher than that of other competitors.

In the fast changing era, TMC needs to constantly adjust its business models, otherwise TMC may actually disappear one day.