How Does Leather Products Industry Change From Low End To High End?

"Independent innovation", "core technology" and "brand awareness" have become the hot words of the two sessions.

For leather products industry, in order to pform from low end to high-end, to upgrade and pform the industry, and truly have international competitiveness, three major links need to be promoted: one is high-end manufacturing, the other is high-end brand, and three is high-end service.

High end manufacturing.

High end manufacturing refers to the high-end field of manufacturing. It can be understood from three perspectives: 1, technology is high end, it is knowledge and technology intensive, it embodies the cross and integration of high technology, precision and sharp technology in many disciplines and many fields; 2, the value chain has high added value characteristics; 3, the core position of production chain, the development level determines the overall competitiveness of the industrial chain.

Simply speaking, the high-end manufacturing of shoes and bags enterprises is characterized by six characteristics: high quality, high efficiency, high technology, high elasticity, high value and high profit.

It contains several elements:

First, high-end materials, such as the top level.

High end shoe material, hardware fittings and so on.

After nearly twenty years of development, it has formed a fairly perfect shoe and bag enterprise upstream and downstream industry chain, shoe bag R & D design, shoe bag production, material supply is very concentrated, all kinds of complete matching, represent the highest level of shoe bag manufacturing in Asia.

Second, high-end technology.

It has brought together the world's leading suppliers of CAD/CAM systems for shoemaking and leather goods bags, such as Delcom, PGM, PDS, Emma CNC, Ruizhou science and technology, time high and Bokai, etc., and has also gathered equipment suppliers serving the top domestic shoemaking and leather goods enterprises, such as Qianlong machine, Dapeng shoe machine, etc. there are many centers (leather shoes and leather handbags fashion centers, model centers, receiving centers, production centers, business centers, brand centers, playing a core role in the domestic industry). These high-end matching and combination can be

And leather goods industry to provide the best digital production mode and technical solution.

Third, high-end technology.

Because of its international trade status and superior geographical advantages, it is the most intensive and highest level leather processing technology base in the whole region. For example, numerical control leather piercing, laser engraving, embroidery, hot drilling, bronzing, chrome printing, cutting, color changing, spraying, digital printing, special sewing thread, computerized sewing embroidery, etc., it can be completely solved within ten kilometers.

Fourth, high-end talents.

In recent years, the footwear industry has developed rapidly for nearly twenty years, and has accumulated a large number of skilled workers, and product design, development, brand operation, planning, and so on.

Promotion, service and other business talents, so that Guangzhou has a high-end manufacturing environment and conditions.

High-end brands.

Brand is not only a name, a trademark, but also a team running the brand, including planning, marketing execution, brand operation, brand positioning, advertising creativity, sales, promotion, service and so on.

And the important supporting force behind the continuation of brand style and competitiveness is creative design.

Creative design (especially original design) is a great challenge for enterprises, and can no longer walk past the route and mode of plagiarism.

Product design research and development should complement each other, such as a luxury brand L.V, with eyes closed, you know what style it is, while ordinary brands can't be impressed.

The so-called high-end brands have their own brand ideas and values. Chinese brands do not lack ideas and values, but they are not enough.

As a senior industry expert, I have been actively promoting the development of Chinese original design for twenty-seven years. I am committed to improving the overall design level of China's footwear industry and encouraging more young shoe designers to enhance their creative ability.

High-end services.

It is personalized, comfortable and refined service.

Personalized service refers to what kind of product the customer wants, and the enterprise can design and produce it individually, and can make and supply according to the requirements of the customer.

Comfort services refer to the joyful index of purchase process, from consumers' early acceptance of product information to shop selection and experience, and then to the friendly feeling of shopper shopping guidance, and then to commodity packaging, wearing and matching, and even using the whole consumption process of experience and after sale (many luxury goods are guaranteed, maintained, and tidy up), all can feel comfortable and cheerful.