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One Week: Vip.Com Apologized, Spoof Marketing, Banned Korean Orders Or Affected Import Business

2016/8/7 16:41:00 168

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Cross border import

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Traceability mechanism is still in bud, and there is still a long way to go.

News: Recently, many cross border pilot ports have launched the traceability mechanism of cross-border import commodities, or signed cooperation intentions or formally launched. At the same time, regulatory agencies at all levels have launched traceability policies and construction goals.

During the interview, most people in the industry said there was still a long way to go for tracing the origin of cross-border imports, but businesses, consumers and supply chains all supported the establishment of traceability mechanism.

Once the traceability mechanism is established, it is good for businesses, consumers and supply chains.

In particular, it has a positive role in dealing with problems such as merchandise recall, commodity quality and safety accountability, coping with consumer complaints, integrating data within the electronic business platform, and distinguishing genuine and fake commodities.

Born to death, different modes of cross-border electricity providers are facing the same trouble.

Titanium media news: after 4.8, cross-border electricity providers began to enter the roller coaster type of rapid climb and suddenly fall into a period of ups and downs.

Now that the dividend policy is coming to an end, cruel competition and uncertain external environment are coming. Can cross-border electricity suppliers "get rid of the clouds and see the sky"?

The biggest bottleneck of cross-border industries is the supply chain, so we see that all platforms are using all kinds of skills. Xiaohong, honey, jackfruit, and stupid birds are all actively distributing domestic bonded warehouses and overseas warehouses. Tmall international adopts the two modes of bonded and cargo collection to enhance the effectiveness of the supply chain.

"88 World Carnival day" draws near, Sainsbury's prepares to make a big effort on Tmall.

Message: from foreign media's recent reports, it is learned that Sainsbury 's will pport more UK.

product

To China, because it is trying to expand its sales in Tmall international.

Sainsbury s looks at China.

market

The products that will be sold on Tmall international will expand by two times, including olive oil, tea bags, spaghetti and coffee.

It is one of the international retailers who strive to cooperate with Alibaba's "88 World Carnival day".

Violating the advertising law, "foreign docks" were interviewed and businesses were punished.

News: in August 2nd, from the official micro-blog Airport Industrial and Commercial Office of Shanghai industrial and commercial administration new airport administration bureau, it was learned that the advertisement of third party sellers on APP, a well-known cross-border electronic business platform, was suspected of violating the advertising law and was punished by administrative punishment.

People in the industry say that when importing and publicizing goods, cross border traders need to pay attention to whether the production design standards of commodities meet domestic regulatory requirements.

In addition, many regional products are not exported to China when they are designed or produced, so many products may not meet the domestic regulatory requirements, which requires the attention of cross border traders.

Import electricity supplier: is the mode of "electricity supplier + live broadcast" suitable for long-term development?

News: the mode of "electricity supplier + live broadcast" has become the hottest topic at present. But for the cross-border electricity providers who are going to take the "electricity supplier + live broadcast" mode, we must consider the question: is the volume brought by live broadcast a temporary or long-term?

The industry believes that: at present, the "electricity supplier + live" mode, will enhance the visibility of cross-border enterprises, to a certain extent, will enhance customer experience.

But for a long time, the profit margin of "electricity supplier + live broadcast" mode is limited.

Therefore, in the long run, the focus of cross-border enterprises should also be on the quality of products. We must ensure the advantages of the supply of goods. We can add some new plates to the contents and links of live broadcast, enrich the form of live broadcast, and we can also reduce investment in other channels and reduce polarization.

The Australian station is not enough. The new egg has a flagship store at the eBay Australian station

Message: from the foreign media's recent reports, the new egg announced this week that it will open flagship store at eBay Australia station.

The new egg launched the Australian station in 2014, and this flagship store is a supplement to the new egg Australia station.

It is reported that orders on flagship stores will be shipped locally from Australia.

The membership price of Premier is reduced from 79 Australian dollars to 59 Australian dollars, providing free distribution and return in Australia and a discount of 20%.

In addition, the new egg has flagship stores at eBay American station and British station.

"August 1 Army Day" changed to "wear clothes to see the king's Day". Vip.com's malicious marketing was boycotted by netizens for public apology.

News: Recently, vip.com was boycotted by netizens because of a marketing email sent to users.

The reason for this is that vip.com took the "eight one" army day to do vulgar marketing, and launched "pick up your clothes to see the king's Day".

In addition to the malware marketing of vip.com, another netizen pointed out that one year nurse day, the advertisement of a platform nurse's sexy underwear was disgusting, and has never been used since.

So vip.com was named this time, and also gave a warning to businessmen. The marketing party should take warning from it, and don't lose sight of it.

What about Korean ban? What about Korean imports?

News: after the fire from "stars of you" and "descendants of the sun", the position of Han star in China is rising.

But recently, the news about the ban by the SARFT and the ban on the activities of Korean artists in China is widespread.

Let Korean fans hurt their hearts, but what is most distressing is what should the Korean importing electricity suppliers do?

Under such circumstances, there will be no significant impact on small Korean importing providers.

But a large number of Korean imports, such as electrical appliances, media, oil, acrylic and so on, will be more or less impacted. In the short term, the volume of Korean imports will decline.

The industry suggested that the Korean Importers began to reduce the stock of Korean imports of bulk sensitive products, or to develop other products as far as possible, such as those related to the country's products, it is best to convert categories.

In addition, small commodities like Korea can also reduce the risk and reduce the risk in time.

Does international express detect radioactive elements?

News: in August 2nd, a shipment of goods from Japan to Yiwu, Zhejiang, was confirmed to contain radioactive elements Th-232 (thorium).

Insiders pointed out that at present, Japanese commodities imported through the bonded mode need inspection and quarantine, while the Japanese goods purchased through domestic purchasing mode or phipment are not necessarily there.

When purchasing Japanese imports, consumers should pay attention to whether the commodities are produced from the twelve counties and whether there are corresponding inspection and quarantine documents.

Stadium Goods is in Tmall international! Chinese sports shoes enthusiasts are impatient!

News: foreign media reported recently that Stadium Goods, the US shoe consignment retailer, has entered Tmall international.

In order to enter the Chinese market, Stadium Goods needs to find a way to deal with these pactions, and at present, the company has no operation and logistics team. In order to obtain the trust of Chinese consumers, the company also needs to build brand awareness.

And in a market full of sports shoes, the authenticity of products is the most important.

So Stadium Goods has a team that focuses on identifying counterfeit products in New York to prevent counterfeit and shoddy products.

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