Rio Olympic Opening Ceremony Full Of Eye Catching Rate

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In dress history, you can easily find that ancient athletes were all naked.

Even if the time goes quickly to the first modern Olympic Games, the Athens Olympic Games in 1896, the participating teams still have no uniform requirements.

When London became a sponsor in 1908, athletes began to wear uniforms to distinguish themselves from other countries.

The original uniform is only a minor supporting role, but in recent years, it has evolved into the best gimmick before the warm-up season.

Designers and fashion brands can also make full use of the Olympic Games' super high visibility event - Rio Olympic Games audience reaches 3 billion 600 million.

Up to now, many participating countries have made early exposure of the costumes for the opening ceremony.

Before the torch is lit, we may know what fashion participants have contributed to this Olympic Games. How do they balance brand aesthetics with sports and patriotism?

Christian Louboutin; this high-end brand known for signboard red shoes.

The brand has been acting out of character, and has launched lipstick and nail polish. It has recently joined hands with the French Sporty Henri to design the Cuban athletes for the Olympic Games.

For Christian Louboutin, the choice of red and white tones is not surprising. It also echoes the red triangle on the Cuban flag.

The men's and women's uniforms are red and beige respectively, and the Cuban stripes are embroidered above the chest pocket.

The most attractive thing in the whole body is the scenery. Men's boots are Lok Fu shoes or high red sneakers, while female players wear heels and ties.

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Of course, this outfit is used to attend the opening ceremony and closing ceremonies.

"Athletes on the field are like supermen, competing against gravity and time."

"We design," said Christian Louboutin, the brand's founder at the Lisbon conference.

It is for them to come back from the battlefield, glory and return to the mortal moment.