CHIC2016 Autumn Exhibition, Leaders Of Various Exhibition Groups Accept Group Mining

11-13 October 2016,

(CHIC autumn) at the National Convention and Exhibition Centre.

Hold.

The China International Clothing and Accessories Fair (CHIC) was founded in 1993 as the most influential and influential clothing and clothing brand Expo in Asia. CHIC has 100000 square meters exhibition area, 125000 professional spectators, and these brilliant figures from more than 1000 brands in 21 countries and regions.

CHIC expand channels, integrate resources, check market situation, explore cross-border cooperation, carry out international exchanges, release trends, and complete capital docking.

Innovate continuously according to the changes of industry and market, and grow together with Chinese clothing brand.

After that, the leaders of the exhibition groups interviewed.

Reporter: holding the exhibition can show the strength of the development of the local industry and realize the cohesiveness and communication power of "team combat".

How many times is this year's appearance in the form of CHIC? How many companies are involved in it?

Leaders: this year, Pinghu is the third time to unveiled CHIC in the form of exhibition.

In addition to organizing 23 garment enterprises to participate in the exhibition, it also organizes 4 bags and enterprises (exhibitors of Pinghu Wanyi luggage and bags Co., Ltd., Jiaxing modern travel products Co., Ltd., Jiaxing Chi Yu Hardware Co., Ltd. and Pinghu hop Fu Travel Products Co., Ltd.), among which the 36 bags of Wun Li bags are specially displayed.

Luggage is also one of the fashion industry in our city. At present, our city has more than 400 large and small luggage enterprises. It produces hundreds of hundreds of varieties of bags and bags throughout the year, of which 79 enterprises of above scale realize annual output value of nearly 6 billion yuan.

This luggage business is the first time to participate in CHIC, with the help of this international platform to show the world the strength of the luggage industry in Pinghu, one of the fashion industries.

Reporter: what are the themes or highlights of the exhibition? What preparations have been made around these themes and highlights? Are there any activities on the scene? What are the voices to be conveyed in the exhibition and promotion?

Leaders: the highlight of this exhibition is that we have organized several featured enterprises to participate in the exhibition.

Intelligent technology: Zhejiang isajia sports travel equipment Co., Ltd.; ODM: Pinghu Fei Ling Fei sun Clothing Co., Ltd.; modern cowboy style: Zhejiang Huasheng Garments Co., Ltd.; charming children's wear: Pinghu Jeffery Clothing Co., Ltd., Pinghu City silver dress Co., Ltd.; and fashion women's wear, warm down type: Men's wear, etc., basically covering the major categories of Pinghu clothing.

In this exhibition, we made a unified production brochure, focused on publicizing the characteristics and brand characteristics of the enterprises, and unified layout to highlight the clothing industry cluster.

In the aspect of booth decoration, we have adopted a simple and open booth form. The pparent booth has made our 23 enterprises clear at a glance, concentrating on the audience, and at the same time, we have launched the regional brand of "China's famous garment manufacturing city".

Reporter: in today's highly competitive market environment, how do you think you can enhance brand breakthroughs and innovation to meet consumer demand? What kind of breakthroughs do you think is more important now? (channel, product quality, design, culture and creativity)

Leadership: I think one needs design innovation.

Garment enterprises should further strengthen the capability of independent R & D design and set up a design team.

It is necessary to carry out industry university research cooperation with universities and professional institutions to carry out the docking of design procurement, design outsourcing and customized services.

Two, brand innovation is needed.

Brand is quality + advertising, is the key to enterprise upgrading.

Our clothing enterprises should strengthen their own brand creation and promotion, scientifically formulate brand cultivation and promotion plans, make full use of the new mode of Internet +, actively develop e-commerce and cross-border electricity suppliers, realize the combination of online and offline brand marketing, and realize the combination of brand management and brand culture, so as to embody brand value.

The three is the need for model innovation.

Our clothing enterprises should combine with the new modes of intelligent technology, cultural creativity, net red marketing, animation and entertainment, cross-border integration and so on, breaking the ideological shackles of "clothing industry = making clothes", promoting the garment industry to be derived from all walks of life and striding forward to the fashion industry.

The four is the need for management innovation.

We should strengthen the standardization and refinement of the production and management of enterprises and benefit from the management.

Strengthening informatization and "Internet +" application will benefit from the integration of the two technologies.

The five is to build diversified marketing channels.

In view of fashion "fast fashion, fast cycle", relying on Alibaba, Pinghu industrial belt, Alibaba, cross-border e-commerce center and other electronic business platform, vigorously develop network sales.

We should reasonably plan the user entertainment and experience entity center, and realize the integration development of online and offline.

At the same time, we should integrate the industrial chain, build diversified domestic sales channels, do a good job in the sample market, improve the marketing strategy, and vigorously expand the domestic market.

Reporter: in terms of products, what key brands will you recommend as the head of the exhibition group? What are the characteristics of their products?

Leader: I will highlight our very distinctive brand products.

For example, the "intelligent technology + cross boundary integration" brand of Yi Si Jia, it combines functional clothing with sports, sports and tourism closely, and begins to expand product intelligence, research and design "new intelligent impulse clothing" and "nano carbon film superconducting heating clothing".

Its clothing can self heating, GPS positioning, and can be connected with mobile phones, real-time display of the various situations of the body.

"ODM (design and manufacture)" model Fei Ling Xun, not only owns the "Jack Faye Ray", "Alexander" and other independent brands, but also the ODM vendors designated by the domestic brands of seven wolves, Luo Meng, Semir, Tonlion, La Natsu Bell, Mark Ed Faye, and red bean.

Its feature is light and fashionable, and is filled with the latest Japanese material "hot Potter" to achieve the heating function.

The quality of men's clothing "Yongyi road" brand, adhering to the twenty years of dedication and dedication, has created the outstanding quality of the clothing brand of men's clothing, showing the inner quality of a man.

Its garments include "bamboo fiber" and other new accessories, which are perfect combination of fashion and comfort.

The modern cowboy Huasheng "Mortimer" is the brand concept of "moving". It combines the wild character of the cowboy and the self esteem of the Chinese people. The unique brand appeal of rate, authenticity and sex is unique in the Cowboy brand. This year, the famous international cowboy designer joined the international brand.

Reporter: CHIC autumn exhibition pays more attention to the integration of apparel supply chain than the spring exhibition. What do you think about this? What are your enterprises' needs and suggestions in terms of supply chain optimization?

Leadership: the supply chain of the garment industry is mainly the surface accessories. The development of fashion innovation and fashion trend mainly depends on the development and innovation of new surface accessories.

Pinghu garment enterprises have a relatively large demand for accessories such as feather, outdoor, men's and women's clothing and children's clothing.

Through the CHIC platform, we can explore the latest trend of surface accessories, and establish cooperation with Jiangsu, Shengze, Shaoxing, Keqiao and other large surface accessories market and accessories suppliers to accelerate the metabolism of garment industry.

As a public service platform, clothing culture and creative garden can establish various forms of cooperation with suppliers of accessories and accessories, so as to achieve precise docking between supply and demand.

At the same time, effective supply chain management can reduce the total cost of enterprises by about 20%, and the delivery rate of nodes on the supply chain can be increased by more than 15%, and the cycle time of ordering to production will be reduced by 20% to 30%, so that enterprises can obtain and maintain a stable and lasting competitive advantage.

We actively promote the application of "Internet +" in the various links of the apparel industry supply chain, and promote the establishment of a joint inventory management mode of balance and risk sharing in the upstream and downstream of the supply chain, so as to enhance the fast reaction ability of the garment enterprises and improve the efficiency and effectiveness of the operation of the garment enterprises.

Finally, we suggest that the CHIC platform can fully integrate the supply market of surface and auxiliary materials, optimize the supply chain, provide a display platform for the surface accessories suppliers, and do well the "matchmaker" of garment enterprises and accessories suppliers.

Reporter: what is the hope of CHIC2016 autumn exhibition? Setting up brand image, displaying new products, business cooperation, expanding channels, or other purposes?

Leaders: exhibitors CHIC2016 autumn exhibition, our main purpose is to let our enterprise newspaper group "go out", find their own position on the international stage, display their products and get more opportunities.

At the same time, it is also an external publicity and promotion of Pinghu garment industry cluster and the regional brand of "China's famous garment manufacturing city".

This time we are exhibiting enterprises of intelligent technology, ODM, fashion ladies, men's wear, charming children's wear, modern denim, warm feather and so on, which basically cover all kinds of clothing in Pinghu.

On the CHIC platform, we hope that the independent brand clothing enterprises can establish cooperative relations with famous brand operation, marketing channels and internal and foreign trade service companies at home and abroad, upgrade their own brands and create famous brands both at home and abroad. On the other hand, OEM and ODM clothing enterprises can build cooperative relations between domestic and foreign well-known brands and fashion design companies, receive large orders and increase output value.

At the same time, we hope to establish cooperative relations with all kinds of institutions of higher learning, scientific research institutions and major media platforms, promote the in-depth development of industry, University and research, and expand the influence of Pinghu clothing.