Mei Ya Shang Business Travel: Carrying Hundreds Of Millions Of Travel Management Needs To Meet The Enterprise Service Market

In 2016, the global economy was weak, but in China, the business travel market is ushering in a new outbreak.

The huge Chinese market is full of business opportunities. According to the GBTA, China's business travel expenses will surpass the United States in 2016 and become the largest business travel market in the world, and business travel expenditure will continue to grow strongly in the next few years.

American Asia Group Guangzhou Shang Road Business Travel Information Technology Co., Ltd. (hereinafter referred to as the United States Asia Shang Road business travel) in this round of hot wave in a dark horse posture, and began to enter more enterprises and investors' vision.

"Comprehensive travel resources integration, considerable travel cost savings, perfect travel service experience, professional travel management consulting", "simple management of business travel management", and a brief introduction to the official micro-blog by Mei Ya Shang business brigade explains its brand in this way.

Since its establishment in 2006, it has grown to be second of China's non foreign merchant travel company.

The company has been focusing on the comprehensive competitiveness of technology + services.

In 2006, when entering the business travel market, in order to seize more market share and highlight competitiveness, face to face consultant style housekeeping service was used to face large and medium-sized enterprises: every customer was equipped with a specialized housekeeping team, and the customer service personnel were familiar with the operation conditions of the enterprise's travel system, cost control and approval process.

"The head of a company's travel procurement has changed three or four times, but our business consultants haven't changed, and time and effort have made us more familiar with the operation of our customers. This is our housekeeping service."

Liang Zhiwen, co founder of Maya Shang Shang Road, said.

According to the report released by the global business travel association, China's business travel consumption amounted to US $225 billion in 2013, accounting for about 1/4 of the total business travel consumption in the world, and the second largest business travel market in the world.

Liang Yi Wen saw business opportunities: "we have the opportunity to choose what to do."

In 2013, the United States and Asian business brigade formally became an independent company.

"At the same time, the trend of Internet + business travel, the organizational structure of the whole company is more flat, and the rights resources are put to the lower department team," says Liang Zhiwen, the most important two things in the United States and Asia business and travel business travel in 2013 are: new thinking and positioning of the company strategy and new business model, promoting the technology research and development of the travel management system, and the online level of travel reservation.

"After several years of precipitation, let our front-line colleagues understand the travel needs of various industries and enterprises of different sizes, and have the basis for refining the common needs of the system.

With the increase of human cost, the demand for service efficiency has been increasing. The more effective solution is "technology to solve more standardization problems, and manpower is applied to more personalized and value-added services".

This shows that the pformation of travel management from traditional offline service to technology + service is very necessary.

A R & D team, which accounts for 25% of the total staff of the company, has invested in technology research and development. Maya Shang merchants travel 15% of gross profit each year for research and development of business management systems.

Through technical means, standardization of individuality is made; automation of standards is made, and the system can adapt to the market demand more and more, while travel consultants dig deep demands, thus forming a virtuous circle.

"

Now the enterprise has been able to complete the main product booking and customization with the help of the system.

To conduct business applications for approval, to implement real-time travel policy treatment standards, to avoid violations in the booking process, to achieve self-service, online reporting and settlement, and to monitor the safety of passengers, so as to make the service more efficient and high-quality.

After the implementation of online travel management, the Domino effect began to work.

It will bring about a drop in operating costs, thereby freeing up enough space to enhance price competitiveness; bringing new efficiency and better experience to new products and services; collaborating with more business process entries, serving more business markets, and ultimately benefiting corporate customers.

From the following line to the line, Maya Shang business travel took three years to upgrade the overall online rate from 0 to the latest 60%, of which the contribution of PC to online rate was 40%, mobile terminal was 50%, and customer OA integrated docking was 10%.

The effect is obvious, and the improvement of online rate has led to the cooperation between the company and the 3000 large enterprises.

Large scale and high conversion rate also made it rise from sixth to second in the domestic non foreign business travel industry.

The OTA market in 2015 was not stable.

Alibaba stopped using Ctrip business; main airlines such as HNA, NAC and China Eastern announced their cooperation with "where to go"; "where to go" and the merger of Ctrip;

Every heavy news that is out of the market is showing the intensity of competition in the field of tourism OTA.

When major companies regard OTA as the main battleground, there is another prospect in business travel.

Mei Ya Shang business travelled another way to focus on TMC.

In Liang Zhiwen's view, the purchase of travel needs of large enterprises, besides ticket and hotel products, also requires many associated products, such as insurance, visa, train tickets and vehicles. Professional business travel companies can realize the online hosting function of enterprise agreement products, which is valued by enterprises.

Therefore, the OTA oriented to individual customers will not realize the function of "managing" enterprise agreement products in the face of enterprises.

For enterprises, providing one-stop procurement solutions for enterprises, "this is the comprehensive advantage and professional ability of TMC. It has always been faced with enterprises, and its system is naturally managed."

Compared with individuals, enterprises hope to have more high-quality exclusive protocol products to reduce costs and improve services, and hope that products and services will be more pparent. Unlike OTA's comprehensive offer, enterprises will choose more cost plus.

The way of cooperation is more pparent and standardized.

In order to enhance the travel experience of the enterprises, Maya Shang merchants completed the establishment of the business travel management system, and began to establish a business travel financial platform, working with the third party payment company to pfer the customer's offline reconciliation and payment behavior to online reconciliation, payment and reimbursement, and even the enterprise can make more effective travel budgets through the business travel financial system, provide travel wallet for the staff, and distribute incentive travel plans. This is what we have always talked about as a comprehensive solution to the business trip.

Liang Zhiwen said.

There is a difference between the appeal of OTA and the demand of enterprises. The change of the demand of enterprises also makes the advantage of TMC become more and more obvious. In the early days, Maya Shang road merchants excavated the demand of enterprise terminal with the trend of online booking online, and used human resources to tap deep demands, thus occupying a place in the highly competitive business management industry.

This is what confirms Liang Zhiwen's saying that "big TMC is becoming more and more concentrated and gaining more and more markets. Small TMC or non TMC OTA agents are increasingly losing their corporate market."

Liang Zhiwen said that at present, the gross profit margin of the top four enterprises in the domestic industry is only 4%-6%, while the market share is only 18%. Compared with 60% in Europe and America, China's business management industry is only at its initial stage, with large and scattered industries and small and weak enterprises.

Liang Zhiwen said that the next five years are the key five years of rapid concentration and horse racing.

Mei Ya Shang business trip to horse race enclosure, action is indispensable.

Besides the word of mouth housekeeper TMC, which provides deep and reliable services to enterprises, the open self-service business platform is like a bank teller machine. The convenience of self-help booking, self help settlement and self-service will attract many enterprises in the huge long tail market to adapt to the different management levels of customers at different stages of development.

In addition, brand cooperation and sales agents are also in the market.

Business trip self employment plan.

Liang Zhiwen said: "enterprises with resources on hand can act as our sales agents. We will provide you with systems, products, services and capital solutions."

The demand side has obvious demand changes, and the demand for the comprehensive strength of the supply side is also improving.

Some enterprises are unwilling to give up their customers' resources, but they are helpless in terms of products, services and technology.

To enhance competitiveness, centralization is an important way for small business travel enterprises to develop.

It is precisely in this market demand to create a franchise platform, so that interested in the development of business management business, or need to quickly enhance the level of business travel management services, join in, complementary development.

Liang Zhiwen emphasized that "only at the level of business travel management, the space and positioning of the platform are limited.

In recent years, we have seen new competitors, such as nails, cloud homes, and different customers. "Shang Shang business platform" will embrace a broader enterprise service market. We will be an important and valuable puzzle.

It has to be said that the China business travel management company, represented by the United States and Asia Shang Shang business brigade, has gone through the stage of rapid development.

These business travellers have been stealthy in their efforts to wait for the opportunity to break their cocoon in the corporate market.

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