There Are Different Opinions On The Reasons For The Withdrawal Of The Two Department Store In The US.

It is reported that in the United States on February 2nd, the United States large high-end department store Nordstrom announced that it will stop sales.

Products.

Second days later, another chain.

Neiman Marcus also announced that it will remove the fashion products from the world.

In view of this, a series of controversial acts of President Trump seem to have begun to affect the fashion business of Ivanka Trump.

Some analysts believe that the withdrawal of two department stores may be related to the recent consumer boycott and the possible conflicts of interest of the first daughter.

Next, follow the world clothing shoes and hat net Xiaobian together to find out the details.

Ianka Trump

Nordstrom, headquartered in Seattle, said the company's decision was based on sales considerations. Its department store sold thousands of brand products and eliminated about 10% of its poor brands every year.

The Ianka Trump brand was cut off, mainly because the management thought the sales performance of the brand was not satisfactory, and it had lost its profitability. It denied that it was related to boycott Trump's activities.

In February 3rd, a spokesman for Nordstrom department store said the company ordered Ianka Trump's brand shoes and clothing in the spring, but only finished the order of clothing.

The decision of Nordstrom may be related to the recent Grab Your Wallet operation in the US.

The name of the operation innuendoes a number of scandals involving women in Trump's campaign. The main action is to call on consumers to boycott stores that sell Ianka Trump or US President Donald Trump's brand goods.

Neiman Marcus said in a statement: "Neiman Marcus sells a small amount of Ianka Trump's precious gemstones, all of which are entrusted to sell goods (that is, goods sold to the seller).

We constantly assess whether the brand should be sold on our shopping malls and websites based on product sales. "

Since Trump was elected, his business has also been criticized for blurring the boundaries between product promotion and politics.

Last November, her company sent reporters a public relations draft of "fashion warning" to promote their own on the CBS trump news program "60 minutes".

。

In February 2nd, fashion website The Racked reported that its products had been withdrawn from Nordstrom's website.

Pete Nordstrom, CO chief executive of Nordstrom, mentioned the cooperation with Yi Wan card in an e-mail sent to employees in November last year.

He said that Nordstrom department store received letters from customers of different positions, whether they continue to sell or remove products related to Trump, there will be a threat to boycott.

"This is a very polarized problem.

No matter what we do, we will eventually disappoint some consumers.

All of the brands we sell are based on performance evaluations. If consumers do not buy them, we will not sell them. "

Pete Nordstrom said.

As consumers continue to switch from traditional physical department stores to online shopping, it is particularly important for chain corporation such as Nordstrom and Neiman Marcus.

Take Nordstrom as an example. In the past 3 quarters, the same store sales in the past two quarters have declined, and the share price has fallen by 13% last year.

But after announcing the withdrawal of the Ianka Trump brand, the closing price of the NYSE rose 0.9% to $43.90 in February 3rd.

More interesting reports, please pay attention to the world clothing shoes and hats net.