Event Focused Interaction Design, N Possibilities For Leisure.

Interaction and experience, without asking the grass roots or the so-called "origin" of the elite, is the most extensive and deep inspirational crowd raising and solicitation. Since its start in 1993, it has successfully held 25 sessions. China JEANSWEST cup casual wear design competition And began to inject more genes into the pulse of the times. Among them, a distinct label is that this has become the clothing industry, the colleges and universities, teachers and students and people of all walks of life highly competitive clothing events, unlike other events, it will contest the theme of the casual wear design theme positioning rights, and also boldly handed over to its competitors. This is called an old brand competition, listening to the greatest extent in planning ideas, and creating an interesting way for young designers to design freely.

Since the theme collection campaign was launched in 2008, the theme of the contest has been selected from JEANSWEST's cup for several consecutive entries. The theme of "Yue Chao", "Yao Yao", "Xin Hui Hui" and "wild" have all come into being in recent years. The theme of these competitions fits the popular lifestyle of leisure, and the short words can deduce the refreshing spiritual space and the background of the times.

In fact, the planning mode of competition has echoed with the JEANSWEST brand's product innovation in recent years. From the summer of 2014, JEANSWEST broke the traditional fashion model and became the first one in China to apply augmented reality technology to T-shirts. Casual wear brand 。 Using colorful and colorful printing patterns as the carrier, we use AR technology to integrate the fantastic animation effects and interesting interactive games into JEANSWEST's "fun interactive T" to create a new era of 3D trend interactive T-shirt. In JEANSWEST official website, shop posters, shopping bags, fun interactive T, there are related two-dimensional code, download and install the "fun interactive T" application with digital equipment, scan the printed pattern on T-shirt, you can see the amazing animation effect. In 2016, JEANSWEST launched a series of theme products in summer, including environmental protection T, fragrance T, and spotlight T.. In autumn and winter, the functional windproof jacket and seamless feather down were introduced by consumers.

Environmental protection Tee

Spotlight Tee

Aroma Tee

Windproof jacket and seamless down coat

Last year, JEANSWEST and Disney Picks (Disney Pixar) agreed to launch a series of cooperation styles in the spring and summer of 2017. Meanwhile, the best concept section was first exhibited in the JEANSWEST Cup finals last October. Disney Picks's 2017 spring and summer series will include elements of animation from "monster University", "Toy Story", "general car racing" and "sea bottom mobilization" to create JEANSWEST fashion casual clothes full of childishness and illusion. The series will be launched in April this year.

Disney cooperation 1

Disney cooperation 2

Disney cooperation 3

Yang Xun, chairman of JEANSWEST, said: interaction, experience and interest are becoming one of the most popular leisure lifestyle nowadays. Whether it's a design competition or a commercial brand of casual wear, it is a matter for every garment enterprise to think deeply about how to handle the trend of deep level, and at the same time deduce the seemingly unrelated trend to the specific product and operation mentality. He said that JEANSWEST is a "promising" and "Inaction" brand. The most typical "Inaction" is from the perspective of the organizers, instead of "one word for the big", but let the two contestants, who are both designers and consumers, become aware of and contribute to a deeper understanding of the leisure lifestyle, so that they can start PK from the spiritual and spiritual point of design. The real "promising" is the symbol of maximally moving the product design, which is to let the consumers participate in the product design with the color of technology. Innovative products This is the new relationship between fashion, interaction and interesting production and consumption.

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