Nike Announced The "2 Hour Marathon Plan" Final Test Run In A Special Way.

According to the world clothing shoes and hats net,

In a very special way, they announced the final test run time of their 2 hour marathon plan.

In April 12th, Airbnb's odd house night activities page quietly launched a new housing source. The landlord was Nike, inviting people to participate.

The Breaking2 challenge plan was held in Monza, Italy, on the first weekend of May.

Of course, all expenses for pportation and accommodation are counted on Nike and Airbnb.

This "2 hour hour marathon plan" (Breaking2) is Nike's top priority this year.

By sponsoring three marathon athletes, the sports giant redesigns their shoes, selects venues, provides training opportunities, and helps them break through the current hurdles of Marathon sports, so as to enhance the prestige of the brand in the field of professional running, and to sell eyeballs and shoes at the same time.

Prior to that, Nike has announced the selection of athletes (Eliud Kipchoge, Zersenay Tadese and Lelisa Desisa, all of which are proud of the marathon field), the final venue of the Italy Monza national circuit, and the design for this project.

Nike Zoom Vaporfly Elite, but has not mentioned the date of specific activities.

Monza's Breaking2 challenge plan will not be open to the public.

To see history with your own eyes, this is the only opportunity you have. "

Airbnb, a house in the night, was introduced.

According to the world clothing and shoe net, Airbnb and Nike's marketing team will eventually select 10 consumers to stay at the Monza Park campsite, 700 meters away from the Monza road terminal (45 minutes by car from Milan).

The application is open today. Applicants need to write more than 500 words about "why do you run?" the winners will be announced in April 14th.

1/5 Nike also prepared a welcome package for the winners, including sports T-shirts, socks, running shoes, kettle, Beats headphones, etc., and even an autobiography of the founder of Phil Knight.

"Odd house night" has always been an important marketing tool for Airbnb. It will find some unique housing sources around the world for user experience, and will also be linked with other brands, such as the SONOS theme room, the death valley trip by Audi.

It was not the first time to cooperate with Nike. In October last year, Kevin Durant, Nike's endorsement athlete, hung a room on the Airbnb Airbnb with the support of the brand.

According to recent reports, the cooperation between Nike and Airbnb will continue to deepen this year.

Airbnb Europe's marketing director, Caroline Hudack, admitted that the company's fast pace makes it difficult for companies to establish partnerships, and they still need to improve their visibility in Europe and Brazil.

More interesting reports, please pay attention to the world clothing shoes and hats net.