Paris Family Frankly Reply To IKEA'S Taunting Advertisements

According to the world clothing shoes and hats net, Sweden home

IKEA has just launched a new advertising blockbuster.

However, the main character of this advertising blockbuster is not the new furniture of the brand, nor the new dish in the restaurant, but has become the blue of the brand logo.

Bag "FRAKTA".

Don't get it wrong, IKEA is not going to make a fresh start this time. It's the blue shopping bag that can be bought in the store.

And the biggest spot in this advertisement is the slogan "Original".

In fact, this creative advertisement is directed against Balenciaga, which is not adjacent to IKEA.

In mid April, the brand sold a leather super blue handbag, the first appearance of the handbag in last spring Balenciaga 2017.

On the show.

The package was not released for a long time, and quickly triggered a topic on the social network. Many netizens thought that this package was very similar to IKEA's signature blue shopping bag in addition to the advanced cortex, so nickname was "Balenciaga IKEA" handbag.

The focus of the topic is also on its 2145 dollar (14791 yuan) pricing, compared with IKEA's blue shopping bag at 99 cents.

"I hope to give a response as soon as possible, so I contacted IKEA on the second day of the package, and told them that our creativity would be ready in 2 hours."

Johan Holgrem, creative director of ACNE, a Swedish creative advertising company who has long-term cooperation with IKEA, told the advertising media.

In the subsequent interview with the trend website Highsnobiety, Holgrem added: "I think our customer IKEA is necessary to participate in this interesting discussion, and if we want to participate in it, we must act quickly."

Sure enough, after two hours of talking with IKEA, ACNE's print ads were launched and spread through social networks.

The entire advertisement has been made into a IKEA standard product advertisement.

However, the modeling of ACNE is exactly the same as that of Balenciaga, which is exactly the same as the product map of ACNE. For this reason, ACNE specially sent its own agent, a photographer who is good at fashion still life close-up photographer Anders Kylberg palm mirror.

The name of the creative company is quite similar to the fashion brand Acne Studios, also from Sweden.

In fact, there is a certain correlation between the two.

ACNE, a creative studio, was founded in 1996, and its co founder, Jonny Johansson, launched the idea of launching fashion brands after making several jeans in 1997.

In 2006, the independent fashion brand Acne Studios was born. ACNE then continued to maintain the identity of creative advertising companies, and the former ACNE PAPER, the most popular publication, also came from the latter.

The unified caliber of IKEA employees is also worth pondering.

A number of IKEA staff interviewed by Highsnobiety, the trend news media, say that the design of Balenciaga enables consumers to re-examine IKEA's shopping bag, which is proud of IKEA, because this bag is now the most fashionable designer available at a low price.

Unexpectedly, Balenciaga responded to this wave of attack.

Its attitude is mild.

According to Holgrem, Balenciaga's creative team called ACNE's advertising creativity "unexpected and flexible."

Compared with IKEA's more intense reaction, Balenciaga is so calm and calm perhaps because similar "reference" is nothing new in fashion industry.

Demna Gvasalia, the creative director of Balenciaga, who designs the IKEA shopping bag, has already made several Bazar woven bags in the first season's women's clothing. The size is large and small. Even the cheapest one, the price has exceeded 10 thousand yuan.

Louis Vuitton, C e line and Stella McCartney have all had similar designs.

Jeremy Scott, the designer of Moschino, has played the cleaning products, drinks, tablets and other daily necessities all over the world. After his fashion, the price of these imitations has gone up thousands or even tens of thousands of times.

Even for the fashion industry, such practices are mixed with praise. Some people praised Demna Gvasalia for ingeniously picking up the aesthetics of elites and civilians, and others said that he played a big role in the world.

However, no one really wants to argue right or wrong.

At least in this age of social media, the spread of topic is always the first.

From this point of view, both Balenciaga and IKEA have made a profit.

More interesting reports, please pay attention to the world clothing shoes and hats net.