Sports And Leisure Will Become A New Growth Point In Sports Field.

According to the world clothing and shoe net, two months ago, the two venture of Lululemon founder.

When Kit and Ace announced the closure of all stores in the United States, the industry issued a signal for the development bottleneck of sportswear.

RSR retail analyst Paula Roseblum believes that

The movement of the wind is cooling down. "It is easy to find history."

The ups and downs, we should think about where the ceiling is, and whether it will give you room for change when it touches the bottom.

Now it seems that the leeway seems to have emerged.

Recently, the new report of Ou Rui consulting shows that bags, watches and beauty products are catching the baton of the sportswear garment and become a new growth engine in this field.

Many retailers are now concentrating on research and development of sports accessories. Even in the Basel exhibition, the large international watch group and jewelry group are changing their traditions and putting the sports inspired products in the most prominent position.

Brands such as Kate Spade, which have been positioned as lifestyle, will not let go of this trend. It has recently sold a portable kettle.

Quartz, a financial media, believes that this trend is not a slow tactic for brands to lack new ideas. They are adapted to changes in real consumer demand.

"Leisure and sports oriented clothing also made people interested in bags and watches of sports brands or sports elements. In 2016, the market size of bags and suitcases increased by 9%, almost 3 times the average growth rate of this category."

The European side said.

Based on these research results, Adidas launched a series of cooperation with Japanese bag brand Porter in May this year. Nike and Apple Watch also developed runner watches, and the penetration of accessories on the sports wind will be deeper than ever before.

It is noteworthy that sports products do not blindly pursue neutralization. In fact, the content of social media such as Instagram gives more female consumers new modeling proposals.

For example, in a gym, how do you maintain a complete presentation? The answer is not only to wear sportswear, but also to match accessories. This new consumption stimulus has given women another reason to spend money.

Therefore, it is noted that the stealth driving retailers have begun to enter the new market, such as sports beauty.

I believe that the girls who go to the gym often have a problem, because they can't take makeup exercise, they often need to take off their makeup and make up their makeup. It's very troublesome.

Later, retailers such as Sephora will work with Tarte to launch a series of products claiming to be sports beauty makeup, but the specific efficacy is unknown.

According to an article published by Vogue in March this year, sports beauty makeup is mainly waterproof, sweat resistant, and contains beauty products with natural protective ingredients.

Although the Department of Dermatology doctor Howard Murad has pointed out that it is not a good thing to wear makeup during exercise, it will block the pores that you originally wanted to detoxify, and no matter how good the ingredients are, it is a barrier to detoxification. But the needs of the millennial generation are special. They have a strong sense of vanity. Taking pictures in the gym is a compulsory course. It has even replaced bars, cafes and other places to become the most popular social areas. Therefore, make-up exercise is necessary.

This is why today's gym has such a large number of mirrors that businessmen are aware of the fact that young people appreciate their faces more than ever before.

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