Underwear And Swimsuit Manufacturer Bendon Has Acquired FOH Online

According to the world clothing shoes and hats net, recently, New Zealand

Swimsuit manufacturers

Ltd. announced that it has acquired FOH Online Corp. (hereinafter referred to as FOH Online), which is an American underwear.

Frederick 's of Hollywood's global exclusive online authorization partner.

Frederick 's of Hollywood is the inventor of the push-up bra, once famous with the underwear retail giant Victoria' s Secret (the secret of Vitoria).

But Frederick 's of Hollywood has been in the doldrums in the past more than 10 years, and finally applied for bankruptcy in 2015 years, closing all stores and pferring all businesses to online sales.

During the period from 2007 to 2015, the company failed to make profits in one quarter.

When filing for bankruptcy, the assets of the company amounted to 3650 million, and liabilities amounted to $106 million.

The acquisition will enable Bendon to manage all online sales of FOH Online products, including pajamas, casual wear, swimsuits, swimming accessories and other clothing products.

Frederick 's of Hollywood's license for online sale of FOH Online will last until December 2020.

However, as an authorized provider, FOH Online can renew the license for five years, with a maximum number of delays of up to ten times.

The acquisition is also one of the initiatives taken by FOH Online in order to repay Bendon's debts.

Bendon is one of the founders of FOH Online. It has been responsible for monitoring FOH Online's online business and charging a certain fee.

In the 2017 fiscal year ending June 30th, FOH Online's direct consumer oriented online sales amounted to about 1800 million.

Bendon has recently announced its merger with New York underwear fashion and lifestyle brand Naked Brand Group Inc., becoming a wholly owned subsidiary of Holdco, a newly established Australian holding company.

With more than 70 years of history, Bendon, headquartered in Oakland, is the world's leading manufacturer of underwear and swimwear. Its brands include Heidi Klum Intimates and Swimwear, Stella McCartney Lingerie and Swimwear, and, cable, cable, cable, cable, etc.

Benton products are sold in 4000 stores in 34 countries around the world, and 60 direct retail outlets and outlets in Australia, New Zealand and Ireland.

The company has offices in Sydney, New York, London and Hongkong.

In 2016, Bendon net sales amounted to 144 million NZD.

Justin Davis-Rice, executive chairman and Naked executive director of Bendon, said: "the acquisition of FOH Online will provide a powerful platform for our next phase of online growth.

Through our "mature international wholesale and retail network", we help Frederick 's of Hollywood to expand online business in the United States.

The acquisition will not have much impact on the merger of Naked and Bendon, but Bendon Bendon needs to be submitted to the SFC for additional documents, so the completion time of the merger is expected to be postponed to the fourth quarter.

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