Luxury Watch Brand Chopin Chose Jingdong For The First Time In The Field Of E-Commerce

According to the world clothing shoes and hats net, August 17th, Swiss luxury jewelry watches.

Chopard Chopin announced the opening of a self flagship flagship store in Jingdong.

Chopin's first attempt in China's electricity supplier field.

Reporters learned that Chopard Chopin, founded in 1860, has a history of 157 years and is headquartered in Geneva, Switzerland.

It is understood that in the first cooperation project with Jingdong, Chopard Chopin launched the most representative product in the brand.

And the exclusive launch of the Happy Hearts series red bracelet and Happy Ocean series watches.

Besides,

It also provides a high-end exclusive distribution service for Chopard Chopin consumers.

Customers can enjoy professional training of distribution specialist services, and get the products purchased within 24 hours after placing orders.

The service has now covered 5 cities including Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu.

It is understood that through this cooperation, Jingdong with 258 million active users can expand the potential space outside the boutique for Chopard Chopin, and extend the existing business network.

In addition, the entry of Chopard Chopin will also provide strong support for Jingdong in the field of luxury electronics.

The reason why Chopard Chopin chose to cooperate with Jingdong is to see the prospect of China's luxury market and the users, traffic and channels of Jingdong.

A luxury digital marketing agency predicts that luxury online sales will double to 12% in 2020 and three times to 18% in 2025. E-commerce will become the third largest luxury market in the world after China and the United States.

According to a survey by L2 Data Research Institute, luxury brands launched online shopping services in China or entered the three party e-commerce platform such as Jingdong, Alibaba and WeChat in 2017 achieved blowout growth, and began to scramble for cakes in the field of e-commerce.

At present, Jingdong has become the largest e-commerce platform and retailer in China.

It is understood that last year, Jingdong's user group grew by 46%, and the logistics network was further expanding, with a daily distribution of up to 600 million passengers.

The continued entry of some new brands is also helping Jingdong achieve sustained growth.

At the same time, on the shopping experience, Jingdong consumers can enjoy the service delivered on the next day. In the face of high-end brands, Jingdong launched the "express service" in Beijing during the 618 period.

In addition, under the Chopard Chopin line store, Jingdong has provided full channel retail services such as "online payment, offline pick up" and store returns.

Up to now, international luxury brands including ZENITH, SWAROVSKI, TRUSSARDI and Armani have entered Jingdong.

In addition to attracting international luxury brands, Jingdong has established JD (x) two high terminal brand lines and customized cooperation with luxury brands.

In addition, after announcing its two quarter earnings, Jingdong announced that it would open a luxury online shopping platform.

In August 14th, Jingdong released its second quarter financial report in fiscal 2017.

Jingdong reported net income of 93 billion 200 million yuan (US $13 billion 700 million) in the second quarter, an increase of 43.6% over the same period last year.

Based on non US GAAP, net profit is RMB 976 million 500 thousand yuan (US $144 million 100 thousand).

At the same time, Liu Qiangdong, founder of Jingdong group, announced the opening of a luxury online shopping platform plan to enhance its competitiveness in the field of luxury electronics.

In response, foreign media analysis said that Jingdong opened a luxury sales platform, which will face Ali directly against Ali and compete directly with China's high-end consumers.

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