Semir Joined Greencode In London Fashion Week To Launch "Star Wars" And "Cool Force".

According to the world clothing shoes and hats net, London time 14:30 on September 17th, SEMIR (

Unveiled the "STAR WARS" theme of the "cool cool force" series unveiled in SS18 London.

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Take the Star Wars "force" as the core factor, and combine the top five in China.

The five trend styles of opinion leaders create a distinctive series of Star Wars themes to ignite the entire fashion week.

This is Semir's first landing on the international four fashion week stage.

Though it is the first time, it has the strength to lead the fashion trend. Semir X GreenCode STAR WARS COLLECTION is so powerful that the cool force is burning to the boiling point and igniting the trend of the fashion industry.

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At the same time, Semir X GreenCode STAR WARS COLLECTION series also landed on Tmall. Semir also broadcast live in the London Fashion Week on Tmall platform, bringing the trend of global fashion to Semir fans and Tmall users.

In the four international fashion week, London Fashion Week has always been a new designer. Every season there will be a lot of exaggerated avant-garde works. Semir's march into London Fashion Week, or after its children's clothing and electricity supplier, is now aiming at the international fashion stage.

From the earnings report, Semir, which has been in pition in recent years, is willing to invest in design and R & D.

Last year, Semir's R & D cost was less than 54 million yuan, and doubled to nearly 110 million yuan in the first half of this year, which invested more than 56 million yuan over the same period last year.

R & D investment accounted for almost 1/5 of its net profit in the first half of 534 million yuan.

On the other hand, its competing products are also the old state's American Apparel. In the first half of this year, the net profit was double loss, and the loss reduction in the three quarter is expected to continue, with the highest possible fall to 30%.

In fact, influenced by the poor sales of casual wear market, Semir has also suffered from a sharp decline in performance in the past few years, and therefore has adjusted its business on a large scale.

With barrack barrack, the Semir in pition has begun to steadily improve its performance and vigorously develop its e-commerce business to achieve its upward trend.

According to the results of the report, BARBALA children's clothing business is basically stable, maintaining an annual growth rate of more than 20%. The business revenue of the business has increased by more than 50% and has been profitable.

At the same time, Semir also made a series of measures to improve, including the reform of casual clothes ordering mode, from the current stage of change to the current supply chain reaction speed and the new speed, from the original 4 seasons to 12 seasons a year; the introduction of 90% popular "small meat" star Yang Yang as image endorsement; cooperation with net red, from brand to marketing to achieve a new cooperation mode; Semir flat platform, trying to introduce all kinds of talents including design to join in business; spend huge amounts of money to build a logistics base, improve logistics efficiency; turn to the shopping center to open flagship store, plan 5 years to open thousands of shopping center stores, achieve sales of over 10 billion, and plan to start overseas markets and so on.

At present, the pformation effect is gradually emerging.

According to the results of the report, Semir's cash in cash, gross profit margin and advance accounts receivable increased. The overall business data in the two quarter were obviously better than the first quarter.

According to Semir's forecast, the company's net profit will reach more than 1 billion yuan in the three quarter of this year, the highest increase will reach 30%.

More interesting reports, please pay attention to the world clothing shoes and hats net.