Hai Lan'S Home To Join The US Mission To Speed Up The Electricity Supplier Is Conducive To Handling Inventory?

After the early commenting on the public comment, the "man's Wardrobe" Hai Lan's family began to enter the US group to expand its business.

In July 23rd, Hai Lan's family announced the takeover of the US regiment.

After buying about 5% of Tencent's stake by 2 billion 500 million yuan this year, Hai Lan's family began to stride forward on the road of new retail exploration.

With the help of the US group, it is also considered to be an approach to speed up the layout of O2O stores and enhance user experience.

Besides the layout line, the rapid expansion of the next store in Hai Lan's home line is continuing.

As of March 31st this year, Hai Lan's new home opened 141 stores, closed 73 stores, and the total number of stores was 5860.

With the rapid expansion of stores, Hai Lan's home under the light asset mode is facing problems such as high inventory, stock export and risk of return.

According to the annual earnings report last year, Hai Lan's home inventory reached 8 billion 492 million yuan at the end of 2017, and according to the announcement from Hai Lan home's reply to the SFC's inquiry letter, the commodity amount reached more than 3 billion yuan in 2017.

Hai Lan's home has denied that huge returns will be dealt with at a low price.

However, the reporter noted that in the Alibaba, micro shop and other online shopping platforms, there are still a lot of businesses marked "Hai Lan home cutting label", which are being discounted in bulk, and the discount is 1~5.

Scissors clean up the tail cargo?

Last year, after releasing the annual financial report in 2017 at Hai Lan's home, Hai Lan's home office had replied to the question raised by the securities and Futures Commission about inventory.

In the reply notice, Hai Lan's home said, "inventory goods" in the company's inventory classification refers to the "Hai Lan home", "Ai Ju rabbit" and other chain store brands stored in the company's headquarters warehouse.

The company will be divided into "consignment sale goods" after it is sent to stores.

Inventory and consignment goods are the company's stock. "

For inventory, Hai Lan's home is not not processed. Its flag company, the sea one, is charged with the task of stock disposal.

It is understood that a store in the sea usually opens with the main brand of Hai Lan's home, or is set up on the two floor of the Hai Lan home store.

Prior to this, the brand of Hai Lan's brand is also used to digest seasonal stock.

At the same time, it is pointed out that under the light asset mode of Hai Lan's home, more inventory may be needed by suppliers.

The annual report of Hai Lan home 2017 shows that the total purchases of the top five suppliers totaled 1 billion 650 million yuan, accounting for 15.59% of the total annual purchase, and the number of suppliers is at least 200.

To a certain extent, it shows that the suppliers of Hai Lan home are scattered and the risk of scattered suppliers may be weak.

"Unlike the majority of self-produced and self marketing clothing enterprises, the products sold at Hai Lan's home are from suppliers' credit orders, while Hai Lan's home and suppliers sign a return clause for unsalable goods.

This is the same as that of Hai Lan's home, which indirectly pfers the inventory risk and the unsalable risk of consignment goods to the upstream garment factories, and the pressure on behalf of the factory is relatively large.

Clothing industry observers Cheng Weixiong said.

According to his understanding, a netizen in the knitting industry named "looking at the south of the Yangtze River" in the knitting industry, according to his understanding, "Hai Lan's house has at least 30 thousand orders for each garment, and many of them are sold on behalf of the company, and can not be sold back to the OEM manufacturers.

Last year, there were 90 thousand companies who had done business with me, and the manufacturers of Hai Lan OEM were returned, and the estimated cost was about 15 million.

In reply to the SFC's announcement, we can find that there is a greater risk of return.

The announcement shows that in 2017, the return scale of the products sold at Hai Lan home was 30.24 billion yuan. For the returned products and Hai Lan home's self operated products, Hai Lan's home chose some of the appropriate commodities for two purchases. At the end of 2017, the stock value of the two purchases was 395 million yuan.

For the return of more than 3 billion yuan, there have been doubts whether these returns will be processed at a low price. Later, the official of Hai Lan's home office denied it.

The so-called scissors tail goods, is the brand business in order to avoid the tail goods product price impact on the genuine, will be cut off the logo after the low price processing, these clips tail cargo

And workmanship are the same as genuine products, but the price is often only 1/10.

Before this, more famous brands or some luxury brands would take the practice of cutting labels.

However, at present, there are a lot of merchants on the Alibaba's 1688 online shopping platforms, such as "Hai Lan's home scissors", most of which are from Jiangsu and Zhejiang.

The price of clothes ranges from 8 yuan / piece to 49 yuan / piece.

A lot of merchants' propaganda slogans read, "genuine Hai Lan home 1~5 discount price discount processing", "warehouse factory straight hair" and so on.

However, most of them need wholesale, at least 100.

A Zhejiang Yiwu Jade Trading Company (alias), whose main business is "Hai Lan's home cutting label", told reporters that "Hai Lan's home does not have its own processing factory. The clothes are made by the factory. We are one of its processing plants. Now, the sale of them (referring to the online shopping platform such as 1688") is the same as that of 2017's clothing and tail goods sold in the past season.

Another person from Zhejiang Jinhua Xuan run clothing trading company (alias) also told reporters that they mainly do is Hai Lan home series of tail cargo inventory processing wholesale, "usually we go to the sea LAN home processing plant, the acquisition of others can not sell, they must be cut off the label.

Then we'll give it to the next family and then change it. "

The reporter saw on the shop website, taking men's short sleeved shirts as an example, the bulk price is 160~1599, the unit price is 12 yuan, and the unit price of more than 1600 pieces is 11.5 yuan. At present, there are still more than 150 thousand items available for sale.

Accelerating electricity providers is good for clearing inventory?

Reporters noted that in the US group takeaway platform, Hai Lan's home belongs to the category of errand buying.

Search the corresponding key words, the platform will automatically match the distance from the reporter's nearest Hai Lan home store, click to buy clothes, you need to pay a certain errands (that is, distribution fees), and the distribution fee is based on the distance from the store to be adjusted.

At the same time, Hai Lan's home announced that it would speed up within one hour and ensure the same price on the same line.

In the public comment on the brand house of Hai Lan home, the reporter found that the word "one hour service" was also tagged, and there were two ways of distribution.

Because of the shop style, the above two platforms did not find any discount clothes sold, which corresponded to the "no discount" announced by Hai Lan's home.

In February 2nd this year, Hai Lan's home announced that Tencent bought about 5% of its shares at a price of 2 billion 500 million yuan.

"Tencent's exploration of new retail with the help of Hai Lan's home, Hai Lan's home is also hard to resist the temptation of traffic.

stay

Before the industry, there is no new retail benchmarking enterprise. This trend is conducive to the label of the earliest clothing companies that are in touch with new retailers.

Ma Gang, a clothing industry, told reporters.

In fact, the contribution of online business to Hai Lan's performance is not large.

According to the 2017 earnings report, the total business income of the enterprises during the reporting period was 18 billion 200 million yuan, up 7.06% from the same period last year, and the main business income increased by 23.42% to 1 billion 54 million yuan, accounting for 5.8% of the total revenue.

The financial report also mentioned that its online sales are owned by wholly owned subsidiaries. Besides some mainstream e-commerce platforms, sales channels include the company's official website and mobile APP wireless platform.

With the help of e-commerce channels, it is also considered to be one of the ways to deal with inventory problems.

According to incomplete statistics from the China business newspaper, more than 90% of them were previously reported.

Listed companies have proposed plans involving Internet pformation or cooperation.

Cheng Weixiong told reporters earlier that the high inventory is actually a common problem in the clothing industry. Since 2010, due to the sluggish demand, the performance of the apparel industry has been depressed, and the backlog of inventory has always been one of the pain points of garment enterprises.

Statistics show that as of the first half of 2016, 40 listed clothing companies in A shares issued semi annual reports, and the total inventory at the end of the report was 34 billion 850 million yuan, which is seven times the net profit.

Inventory backlog has become a major problem that haunt Hai Lan's home development.

Hai Lan home's earnings data show that in 2015, its inventory was 9 billion 580 million yuan, an increase of nearly 3 billion 500 million yuan compared to 6 billion 86 million yuan in 2014.

In 2016, its inventory fell to 8 billion 632 million yuan, but the number of memory goods turnover days was 316 days, an increase of 18 days compared with the previous year.

At the end of 2017, its inventory amounted to 8 billion 492 million yuan.

At present, the expansion of Hai Lan's family stores is continuing, and the inventory situation has not improved significantly.

In the latest first quarter earnings report of 2018, Hai Lan's home business achieved 5 billion 786 million yuan, an increase of 12.16% over the same period, and a net profit of 1 billion 130 million yuan, an increase of 11.97% over the same period last year.

As of the end of the reporting period (March 31, 2018), Hai Lan's new home opened 141 stores, closed 73 stores, and the total number of stores was 5860.

At the same time, inventory amounted to 8 billion 860 million yuan.

At the end of the press release, Hai Lan's home did not answer questions related to the electricity supplier channel, inventory and other issues raised by reporters.

Reporters noted that in some posts and discussion groups, users can be noticed. For example, in many low level cities, the clothes of Hai Lan's home have been seen on the stalls and streets.

Last year, the Nanchang radio and TV station had reported that there was a promotion campaign of the Hai Lan House cutting, marking, breaking and selling on line.

For the scissors, which are difficult to distinguish between true and false, some posts on the Internet even have postings to teach consumers how to identify the scissors of Hai Lan's home, including identifying whether the requirements of the stitches are up to standard, whether the accessories are crossed and whether they are washed or not.

But as of press release, Hai Lan's home did not respond to questions raised by reporters.