"High And Low", Fast Fashion I.T Is Losing Its Dominance In The Mainland.

Among them, the turnover of Hong Kong and Macao markets registered an increase of 3% to HK $3 billion 424 million 800 thousand, while the mainland market revenue rose by only 5.2% to HK $4 billion 122 million 600 thousand when business area grew by 8.3%.

Japan and the United States showed strong performance and turnover increased by 14.6% to HK $1 billion 152 million 700 thousand.

Although I.T maintained a growth in revenue in the 2018/2019 fiscal year, it was mainly driven by a 11.3% increase in the first half of the year, with a slight increase of 0.8% in the second half of the fiscal year.

In the annual performance review, I.T said that in the beginning of the 2018/2019 fiscal year, all sales areas of the company recorded significant sales growth. However, due to geopolitical and macroeconomic uncertainties, the consumption power of several operating markets in the second half of the year was not performing well.

The mainland market lost 31.5% of its profits throughout the year, mainly due to the increase in operating costs, including additional figures and additional expenses involved in procurement, as well as additional marketing costs associated with the group's 30th anniversary celebration.

I.T group is the first large-scale buyer shop in China. It is also the trend of fashion seekers and many stars.

But fatigue has also become an undeniable fact of "old" tide.

In the mainland, I.T first gained influence by relying on the trend of time difference at home and abroad, but young people and brands gained the latest fashion at the same time. Now this advantage is vanishing.

At the same time, the company is also facing the challenge of the agency of luxury reduction.

I.T has been very close to celebrities, but it was the first spokesperson in group history in September 2018.

Although Wu Yifan was invited by I.T, there was no substantial change in the brand. Instead, Wu Yifan sold himself a tidal brand ACE 3 months later, and the necklace of 20 thousand yuan was sold out in an hour.

In the announcement, I.T group said that the Future Ltd will make many investments, such as digital investment, to enhance the competitiveness of I.T in the field of e-commerce.

At the same time, further expand the online and offline business layout, so as to increase the influence of its brand.