Take The IRO Controlling Stock, Add More Brand New Matrix.

Recently, Shenzhen's Limited by Share Ltd has announced that it plans to invest 242 million yuan to acquire Shanglin Cci Capital Ltd, Qianhai, Shenzhen (hereinafter referred to as "Qianhai Shanglin"), thereby strengthening the global control over the French luxury brand IRO.

It is reported that Qianhai Shanglin currently holds ADON WORLD 57% stake, while ADON WORLD holds IRO SAS100% stake. After the completion of the transaction, the company will increase its shareholding ratio of IRO SAS to 57% through Qianhai Shanglin, further strengthening the global control over IRO brand.

Public information shows that IRO is a young and fashionable designer brand in France. It was founded in 2005. From the early stage of its growth, it has laid the foundation for the internationalization of genes and the provision of brand clothing for French young luxury designers. At present, the company owns IRO ownership in the world and dominates its business development in the mainland of China. IRO has opened 18 terminal stores in mainland China, with 54 stores in the world. In the past year, IRO realized business income of 575 million yuan, accounting for about 23.57% of gross revenue, operating profit of 92 million yuan and net profit of 46 million yuan.

At present, it is a leading enterprise of high-end women's clothing in China. Apart from the main brand ELLASSAY, it also manages five high-end women's clothing brands such as LAUREL, EdHardy, IRO, VIVIENNE TAM and Jean PaulKnott through investment, merger and acquisition, cooperative operation and so on. According to statistics from the China National Business Information Center, the brand of Song Li Si ranked first in the high-end women's clothing market last year. The strategic positioning of the company is to become an internationally competitive high fashion brand group. In the future development, the company will continue to look for the fashion brand group that meets the company's strategy and enrich the brand matrix through various ways.

At the same time, the company's performance has maintained a high growth trend. In April 2015, it was listed on the Shanghai Stock Exchange. Revenue reports show that since 2012, the revenue has been rising, and its revenue in 2017 has increased by 81.36%. According to the first quarter earnings report, the company achieved operating income of 623 million yuan during the quarter, an increase of 8.32% over the same period, and a net profit of 89 million yuan, an increase of 11% over the same period last year, maintaining double-digit growth for the ten consecutive quarter.

Wang Yusi, an analyst at Zhongtai securities, believes that the development path of high-end multi brand strategy is clear. In Wang Yusi's view, the company has rich experience in multi brand operation. After the completion of the acquisition, it will increase the global control over the IRO brand, which will further enhance the influence and profitability of the IRO brand through its own multi brand operation experience. At present, IRO has strong sales growth in the mainland market, and the annual expansion is expected to accelerate.