Twenty Years In Spring And Autumn, Brocade Becomes Rainbow! China Textile And Clothing Trade Exhibition (New York) 20Th Anniversary Witnessed What?

20 years ago, when a large 500 member exhibition team landed in New York, I'm afraid few of them would think that they were witnessing and participating in such a landmark event.

In June 5, 2000, in the exhibition hall of a wharf near the Hudson River in New York, China, the "Millennium Chinese textile and clothing trade exhibition", which was attended by 192 excellent textile and garment enterprises from 22 provinces and municipalities in China, opened on 5000 square meters.

20 years, with a wave of fingers. In July 22, 2019, the New York exhibition will celebrate the twentieth anniversary of its birthday in New York. 。 In the past 20 years, the New York exhibition has not only set up a bridge for communication across the Pacific, but also witnessed the rapid development and growth of China's textile industry.

Grow up

Full of hope, "Pier Exhibition" upgrade professional platform

The wheel of history is in the hands of each of us. 20 years ago, in the first year of the new century, China's textile industry is ushering in new opportunities for development.

In June 5, 2000, the first China Textile and clothing trade exhibition (New York) hosted by the China Textile Industry Federation and the textile industry branch of the China Council for the promotion of international trade (hereinafter referred to as "New York Exhibition") was held at the Show-pier92 exhibition hall in New York, USA. With China's upcoming accession to the WTO in 2001, the debut of the New York exhibition has been given a different meaning, not only that Limited textile trade is expected to return to integration, but also to the textile industry has brought new hope.

Recalling the scene at that time, Vice chairman of China Federation of textile industry, China Council for the promotion of international trade textile industry branch President Xu Ying Xin It is still fresh. "A super large team of 500 people from the first exhibition flew across the sea to New York, us. At that time, our American partners had never received such a large group of experience, and the other side had never thought that the exhibition could really take place. At that time, most of the exhibitors were the first time to go abroad, and had full face-to-face exchanges with buyers at the exhibition. Some of them also got orders on the spot, and everyone's excitement and excitement were beyond words. According to the organizers' statistics, nearly 3 spectators from 1114 textile and garment buyers in the United States visited and visited the 1114 days of the first exhibition.

From then on, from year to year, the New York exhibition carries the hope and shoulders the mission. When the domestic textile industry develops well and the liberalization of international trade is expected, Chinese textile enterprises are brought to the door of the US purchasing merchants to build a bridge for communication between the Pacific and China textile industry.

Ma Jiaqiang, general manager of Jihua 3542 Textile Co., Ltd., general manager of home textiles department. In an interview, he said that in recent years, the company has participated in the New York Exhibition for 5 consecutive years, and has met with regular customers through exhibitions. On the one hand, it has brought new design and innovative products to customers, and on the other hand, it has consolidated relations with old customers. Especially when the Sino US trade relations are uncertain, this face-to-face exchange of information is even more important.

Over the years, the New York exhibition has not only helped practically a large number of industries, but also established a sales network in the United States. Many small and medium-sized enterprises have also opened up the business of the United States on this platform and embarked on the track of healthy development. More and more Chinese excellent textile and garment enterprises have opened up their horizons, become familiar with the US market, understand the rules of international trade, have gained customers and channels, and have also found the goal of transformation and upgrading of enterprises.

"The New York exhibition is not only a platform for exhibiting in the traditional sense, but also a platform for understanding the new trend." Exhibitors Hangzhou long Cheng Lu Qiang said that before the majority of foreign trade fabrics export enterprises, Hangzhou, since the end of the main production, sample preparation. Over the past two years, we have begun to strengthen the independent design and research of fabric products. Through the New York exhibition, we have learned and focused on the latest products and categories in the international market. In the first half of this year, the overall order of the company was relatively stable.

With the understanding of the rules of international trade and the consumption market of textile and apparel in the United States, the quality and design level of exhibits at the New York exhibition have been significantly improved, and diversified products meet the different needs of American consumers. "New York Exhibition" not only stands on the local exhibition market, but also gradually becomes a famous textile professional exhibition on the east coast of the United States.

Transformation

Focus on advantages, covering the whole industry chain

20 years of exploration and improvement, 20 years of persistence and innovation, and a curator to pave the way for bridging and pursue unremitting efforts. At the same time of scale growth, New York will take the opportunity to transform successfully. Become The whole industry chain exhibition.

2010, China Textile Council and Frankfurt exhibition. (USA) The company is deeply involved in cooperation. With the deep experience of global exhibition and rich global exhibition resources, the company is working together to create three separate faces in New York. Clothing and fabrics and Home textiles The international professional trade exhibition, namely New York international fashion merchandising Exhibition (APP), TEXWORLD USA, and New York international home textile purchasing Exhibition (HTSE) The "New York Exhibition" will be embedded in the above three professional exhibitions in the form of Chinese exhibition groups according to the category of exhibits. So far, the "New York Exhibition" has achieved a transformation and upgrading from fabric to household textiles and clothing covering the whole industrial chain.

After the transformation, the "New York Exhibition", as a professional procurement exhibition in the eastern United States, converged on New York fashion design, relying on its advantaged purchasing resources and distribution channel advantages. To become the only purchasing platform for textile and apparel industry chain in the eastern region of the United States. 。 Many field purchasers and professional audiences regard the New York exhibition as one of the important agenda, which is infinite resources symbiosis and sharing.

Besides, the exhibition has not only improved its overall image, but also paid more attention to the needs of enterprises. Through various pre sale matching, on-site design, creative trading platform, brand grafting Cooperation Forum and special lectures, the organizers have provided OEM, ODM and even OBM services for the global textile and garment production enterprises including Chinese exhibitors, which has been affirmed by exhibitors and spectators.

Li Jianguo, general manager of North home textiles in Yantai Referring to the upgrading role of the exhibition transformation to the development of the foreign trade of enterprises, it is said: "the New York exhibition runs through the characteristics of the industrial chain upstream and downstream, which is very helpful for enterprises to understand the market information of the first tier, the trade policy of the international market, the habits of local consumption habits, and the technical standards of products, etc., and through the exhibition platform, it can also help us expand North America or other overseas markets, which is also the biggest attraction for us to continue exhibiting."

As a "famous sweater brand town in China", while Dalang is committed to promoting the upgrading and development of the traditional wool textile industry, it has always attached importance to guiding and encouraging the development of the domestic and foreign sales market. The "New York Exhibition" has just become the most suitable platform for the textile industry cluster to expand the international market. In 2014 and 2016, Dalang organized more than 10 wool weaving enterprises to take part in the China Textile and clothing trade exhibition (New York). The overall packaging of Dalang exhibition area was carried out with the unified logo of big wool weaving, and the exhibition area of "big wool weaving industrial cluster" was set up. 。 According to the feedback from enterprises, New York exhibition has strong pertinence, strong atmosphere and strong negotiation atmosphere, and the quality of buyers and merchants is relatively high. By participating in the New York exhibition, enterprises have not only further consolidated and expanded the US market, but also enhanced their communication with professional customers all over the world. At the same time, they have also strengthened their determination and confidence in building brands and developing markets both at home and abroad.

Relying on industry, service industry and adhering to the mission, the functions and functions of the New York exhibition have been continuously strengthened. It has truly become a platform for exhibitors and professional audiences to rely on and rely on. The magnificent turn of the New York exhibition has also realized the sustainable development of the exhibition itself.

Extension Road

New era, new mission, embark on a new journey

At present, our country is striding forward from the textile power to the "technology, fashion and green" textile power. The technological innovation capability is constantly strengthening, the development of fashion and creativity is constantly improving, the green production system is constantly advancing, and the social responsibility construction is deepening. From raw material supply, design and development to textile dyeing, three terminal manufacturing and operation retail, China's textile industry has formed the largest and most complete industrial system in the world, and is an indispensable part of the global textile industry chain.

New era, new mission. Based on the geographical advantages and industrial advantages of New York, New York exhibition will effectively guide exhibitors to upgrade and develop through the exhibition platform, presenting the latest, best and fastest products and services to the exhibition, feedback to the market and deeply affecting the market. Taking the exhibition as the core of the internal circulation, the external circulation of the industrial chain has been realized, and new vitality has been injected into the industrial development. With the accelerated pace of transformation and upgrading of China's textile industry, the ability of environmental protection, small batch production and fast delivery has been significantly improved. The New York exhibition has a new mission: Promoting the new image of China's textile industry -- innovation, fashion and green, and empowering Chinese textile enterprises to locate the international market through platform advantages and deep services. 。 To this end, the New York exhibition has also opened up the platform's resources and publicity effects to support domestic industrial clusters and regional brand building.

As an overseas partner of the New York exhibition, Constantine, President of Frankfurt Exhibition (USA) The exhibition gave a high evaluation: "in the past ten years, the global textile and garment industry has undergone tremendous changes. Despite the rapid development of the digital network, the demand for exhibition is still strong. The experience of textiles and fabrics is still the best way of perceiving at present. China Council for the promotion of international trade textile industry branch The professional organization and the enthusiastic participation of Chinese textile enterprises are growing and maturing along with the development of New York. We are very grateful for the cooperation between the two sides. Today, the China Textile and clothing trade exhibition (New York) and New York international garment merchandising Exhibition (APP), TEXWORLD USA, and New York international home textile purchasing Exhibition (HTSE) have grown into the first choice of textile and apparel merchandising Exhibition for East Coast buyers.

Especially after the transformation and upgrading in recent years, the New York exhibition, based on the Sino US textile trade docking, has increasingly become a platform for mutual benefit and common development of the global textile and garment industry. The scale and magnitude of the exhibition doubled and doubled, and the exhibition area expanded from 5000 square meters to 30000 square meters. The composition of exhibitors and professional audiences is constantly enriched, and the attractiveness of globalization is greatly improved. From the original 100 Chinese exhibitors to more than 1000 exhibitors from 17 countries and regions, China has over 500 exhibitors and tens of thousands of professional purchasers.

20 years do not forget the beginning of the heart, 20 years of trials and hardships.

It can be said that the sustainable development and transformation and upgrading of the New York exhibition not only stem from the geographical advantages of the exhibition "coordinate New York and radiation America", but also benefit from its platform value focusing on the whole industrial chain and gathering upstream and downstream resources.

Facing the industry change and docking with the global industry demand, the New York exhibition, which is stepping into a weak crown, is about to start again with a dream.