UNIQLO Joint T-Shirt Was Mad Robbed 2019 Garment Industry Development Status And Development Trend Analysis (Chart)
Chinese business intelligence network: not long ago, Starbucks cat claw cup was triggered by people crazy buying, but now the protagonist has changed into UNIQLO joint T-shirt. In June 3rd, UNIQLO and KAWS jointly launched fashion apparel. Many UNIQLO stores staged a scene of customers queuing up overnight, running in and fighting for clothes. It is reported that the series of UNIQLO e-commerce platform has been sold out, the second-hand platform UNIQLO joint clothing price doubled. It's hard to buy love from a thousand gold coins. Fans can't understand it.
With the increase of Chinese income, clothing consumption is increasing. According to the National Bureau of statistics, from 2012-2017 years, China's clothing retail business has maintained a steady growth trend, the total retail sales of clothing in 2017 amounted to 14557 billion yuan, an increase of 477 billion 900 million yuan compared to 977 billion 800 million yuan in 2012. In 2018, clothing retail sales totaled 13707 billion yuan. In 2019, the state introduced a number of tax reduction and consumption reduction incentives to stimulate consumption. It is estimated that the total retail sales of clothing will increase slightly in 2019, and it is expected to reach 13849 billion yuan.
Source: National Bureau of statistics, China Industrial Research Institute
In 2018, the total consumption of goods in China was 338271 billion yuan, up by 8.9% over the same period last year. According to statistics, clothing consumption accounted for 4.05% of retail sales in 2018, down from 2017. It is estimated that the proportion of clothing products in retail sales increased by 4.16% in 2019.
Source: National Bureau of statistics, China Industrial Research Institute
The clothing industry is one of the traditional pillar industries in China and plays an important role in the national economy. In recent years, clothing consumption has shifted from the consumption demand of a single shelter and cold comfort to the consumption trend of fashion, culture, brand and image. The industry is facing the pressure of transformation. The future trend of China's apparel industry is as follows:
1. Digitalization of garment production mode
The use of mechanical equipment for flow production is the mainstream production mode in the apparel industry. Facing the problems of recruitment, cost and efficiency, garment industry enterprises must arm themselves with clothing technology to improve the core competitiveness of enterprises and accelerate the transformation of production mode.
In the future, garment production will move towards the digital age. Intelligent software, automated machinery and clothing equipment, new technologies and new materials will be applied, such as 3D technology, robot operation, automation technology application and the whole set of streamlined, modern and digital solution services. The production mode of the digital age will subvert tradition and promote the great development of the garment industry.
2, intelligent fashion design mode.
The apparel application software has changed the way of operation of the design and Technology Department of the clothing industry. The traditional handwork has been transformed into computerized digitization and intelligent operation. The two-dimensional style design software has changed the hand drawn design pattern, and the three-dimensional style will subvert the traditional pattern of the garment industry along the way of design, sampling, fitting and walking. The popularization and application of garment CAD and process sheet improves the efficiency of the technology version room. The design, laying out, discharging, process sheet and sample management of the model are completed by using intelligent software, and the high-efficiency operation is achieved by combining input and output automatic clothing equipment.
3, DIY interaction for future clothing purchase way
The new distribution channel and logistics system developed by electronic commerce have the incomparable advantages of communication and sales in traditional sales channels. Taobao has set up a buyer's application center platform. The technology includes three parts: "virtual Wardrobe", "virtual fitting room" and "dream holographic display cabinet". Among them, clothes and costumes will be displayed in the press conference. The experience can not only see the dazzling display, but also try and match the clothing through 3D clothing experience technology. Although the technology is not very mature, we can see the future development trend.
For more information, please refer to the "2019-2024 year Research Report on the market prospect and investment opportunities of China's garment industry" issued by the China Industrial and Commercial Research Institute. At the same time, the China Industrial and commercial research institute also provides solutions such as industrial big data, industrial planning and planning, Industrial Park planning and industrial investment promotion.
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