Why Is The Way Of Shoes King Going "Slant"?

In the late August 24th, CCTV financial review invited the financial commentator Wan Zhe and CCTV financial commentator Liu Ge to visit the studio.

CCTV financial commentator Liu Ge In the early days of reform and opening up, many enterprises made shoes, including rich birds. Some enterprises were the first to have brand awareness and quality consciousness. When many enterprises were still churning out quantities, they stood out. This is to stick to their duties, because they are the best part of their products; but slowly, some enterprises begin to take another road, such as listing, and demand is more.

I checked, the juridical representative of Fu's bird is also a legal representative of 25 enterprises. The case of Fujian Shishi court's breach of financial contracts, rich bird's share and rich bird's mining industry are common executors in fifty or sixty contract disputes, which can't be called pluralistic development, but rather excessive. Those areas that they do not understand or are good at at all will hit themselves badly once the environment changes.

How does the company go to the "oblique" road?

Ma Li, principal analyst of textile and garment industry, deputy director of Soochow Securities Research Institute: from 2014 to 2018, the composite growth rate of shoes and clothing industry is around five percent points, and the growth rate of shoes is almost the same. However, there are differences in the interior: the market is not growing, even shrinking, even in the case of leather shoes. On the contrary, profits have shrunk because of rising costs. This situation will be difficult to change in the next 2-3 years.

The growth rate of sports category is very fast, with a compound growth rate of about 15%, and the head enterprises are even faster. Moreover, consumers are concentrating on the leading brands, and they are optimistic about the development of sports category in the next 2-3 years.

CCTV financial commentator Liu Ge : The explosive growth of the electricity supplier is a major challenge to the traditional consumer goods manufacturing enterprises. In the field of clothing shoes and hats, the original brand must have good design, advertising and windows, which can create the so-called high-end brand atmosphere, and then generate premium. But this road, which has been going on for many years, seems to be blocked now.

Under the impact of the electricity supplier, for many middle enterprises that are between luxury goods and bargains, they can not only persist in doing "stupid things" but also lose their market completely. This is really hard, but looking back, shoes are just needed, leather shoes also have about 4000000000 pairs of output a year, and industrial concentration is also very low. (source: CCTV finance and Economics)