How To Maintain Good Customer Service In Clothing Stores And How To Correctly Maintain Regular Customers In Clothing Stores

The old customers in clothing stores are the key to their performance. A clothing store has a large number of high quality customers, which will bring a lot of achievements to your store, but developing the old customers is easy, and it is difficult to keep the old customers. How should a clothing store maintain its regular customers? Today, Xiaobian will share some important points.

First, the basic old customers.

Among all the old customers, the foundation is the largest number of people!!!

This old customer's performance is "familiar face, but it's only a familiar face". Although they often visit shops, they leave an impression on you, but you don't even know their names, let alone the way of contact.

The basic type of customers are mostly branding or store proximity. The purpose of shopping is simple, just to see if there is any accident.

To maintain this part of our customers, we can only make articles when customers enter the store. The rest of the time is out of touch with customers.

When such customers enter the store, we should sell new products, limited money and preferential activities at the right time, and create surprises for customers as far as possible.

Two, mature old customers

By contrast, mature customers are much less.

This old customer's performance is "shopping guide knows the customer's name, and there are WeChat, mobile phone, membership and other contact ways".

To maintain mature customers is a sense of distance. Long time no contact, too far away, customers forget you; contact too often, too close, customers will pull you black.

Therefore, in the maintenance process, we have 2 main steps.

Step one: brush the sense of being.

According to the forgetting curve, human memory is only 25% less than 7 days later. Therefore, every 7 days, it should appear in the eyes of customers, brush a wave of sense of existence.

The second step: release the material news.

Secondly, the sense of existence is also exquisite. In the process of brushing, we should publish as much information as possible to our customers.

For example, on WeChat, we use old customers' members to publish some new products, limited money, Limited sales promotion and so on. It would be better if we support mail, WeChat and so on.

These skills will enable customers to feel that they are being valued and enjoy the privilege of being a senior customer, thereby enhancing their impression of the shop and promoting their customers' consumption.

　 3. Experienced senior customers

Very few of them are experienced senior customers.

This type of customer has a deep relationship with the shop. Shopping guide has a very detailed understanding of customers' preferences and dressing styles. It really belongs to "God".

Veteran customers are the guarantee of store performance. They are generally not very sensitive to price, and the service and brand of shops are more important.

To maintain this type of customer, it is necessary to truly vary from person to person, so that each veteran senior customer can feel the unique service and thus close the distance from the store.

For example, for those customers who like dark clothes, they should not recommend light colored clothes as much as possible, even if they are new products.

Even the daily shop activity notice must be different from each other. When recommending products, it is necessary to combine the customers' own situations to make him feel the sense of "unique".

Having kept the old customers, the store kept 80% of its performance. And having a sincere heart is an indispensable part in maintaining the old customers. In the winter of the whole industry, the old customers have always taken care of the shops. It is absolutely worth your thanks to him with the most sincere heart.