The Taobao Festival Is Coming! Thousands Of New Species Appear In Hangzhou

From the artificial meat open trial, to the restaurant next to the rocket, then to the exoskeleton mecha came to the military training site...... In the past month, every Taobao's creation Festival has triggered a heated debate. However, when people really walk into the site of the festival of the old factory building in Hangzhou, they will be amazed: imagination can really have no boundaries.
An old factory with a sense of the age has hung up the lantern cards of the "Taobao building Festival", erected a rocket, built a series of future technologies in the factory, including transparent screens, flexible screens, unmanned aerial vehicles and extreme speed 3D printers. The robots of different shapes are playing, fighting and even painting, as well as bionic mechanical sharks swimming in the fish bowl. The tide shoes and Hanfu are next door to each other, the hotpot and the lollipop cross border fusion, and the durian and snail powder symbiosis.
The Taobao building Festival, which is about to begin in September 12th, is now ready. Over 1000 new species and 400 Taobao stores have been assembled in Hangzhou old workshop and West Lake branch. A creative Carnival lasting 14 days is gaining momentum. Dong Benhong, chief marketing officer of Alibaba group, said: "Taobao creations Festival is an offline exhibition that shows creativity and dreams, and is the world's unique business dimension to tell business creativity stories and entrepreneurial stories. At this time of year, you will find that Taobao is even more lovely than you think, and their creativity will make the future more interesting.
　　 Is this a science fiction studio? No, this is Taobao building Festival.
Can ordinary people support a car like the iron man? This is not a science fiction studio. This is the Taobao creation Festival. At the scene of the old factory building in Hangzhou, the reporter actually saw such a scene: putting on the Taobao building Festival "exoskeleton armor", a 1.4 ton SUV was lifted easily.
The most promising technology in the future is not only the performance and display of Taobao's creation Festival, but the "reality" consumer product that everyone can experience. In fact, a few days ago, when the Hangzhou college students began their military training, the exoskeleton armor of Taobao festival also slipped out to help the students carry water.
Technology will become so close in the future that it can be found everywhere in the Taobao Festival. The 3D printer, which was seen only on the laboratory and the display stage, has become a real commodity producer on the Taobao Festival. It only needs a few minutes to print out, and dozens of templates are available for consumers to choose. The 3D printer, named Taobao beat, has really realized the future shopping experience.
Like a few days ago because of too big "can not hide" and found by the netizens, the rocket restaurant is Taobao and hungry, combined with professional agencies, used to carry the heavenly palace two and Shenzhou 11 spaceship Long March two rocket F remnant wreckage recovery and repair, special treatment, ensure safety after building. Eating next to a rocket can feel "heaven".
This is only the entrance to Taobao's creation Festival. It enters the conference hall. The first lion meat in China is waiting for the audience. A deeper layer is a special food area. Here, we have gathered 45 creative foods from all over the country to feast our eyes on the audience. For example, you can taste the "Moutai flavored ice cream" drunk, the braised pork made by the robot, the garlic crayfish, the ice cream, the humanoid chocolate, the necessary "milk tea first aid package" and so on. Starting from the "rocket restaurant" and ending in the "gourmet area", some netizens commented: "this is the best Taobao building Festival."
In Taobao, intangible cultural heritage can also become so popular.
Under the stimulation of young creativity, intangible cultural heritage and traditional culture also usher in a new life at Taobao creations Festival. This year's Taobao building Festival, in the words of Fu Liang, is "moving Losangeles to Hangzhou, and moving Changan to Losangeles next door." In the national wind and non heritage area, the Taobao creations Festival selected a series of heritage and traditional cultural products with creativity and heritage. With the theme of "dreaming of Changan", a magnificent Changan city was engraved.
The late peak Bookstore made the traditional brackets and mortise structures made of Chinese version of Lego.
Like the magic traditional dowel and mortise tenon structure, it was transformed into the Chinese Lego block by the Taobao peak Festival bookstore, which enables people to understand the magical skills of ancient craftsmen while playing. In addition, Hanfu is also combined with the modern fashion concept of high definition to wear other oriental aesthetics.
In addition, a series of Taobao products Festival restricted the new products, and carried out the cross border creativity of the intangible heritage. A national Chao Xiao Ma Zai, which printed the words "throne" and "sit down", aroused great enthusiasm from netizens. Some people comment that this will lead the fashion of Spring Festival next year. There is also a handbag that looks like Xiaolong Bao, which is said to be "hungry for carrying and carrying." The 600 year old the Imperial Palace will also start the new star make-up at the Taobao Festival.
In West Lake, there will be a special exhibition of Gushan heritage, including a series of non heritage skills including Zhangqiu iron pot, Su fan and Suzhou embroidery.
According to previous data, nearly 50% state-level non heritage handicrafts and over 70% Chinese time-honored brands have "landed" on Taobao. Last year, Taobao consumers had more than 2 shopping items per capita, and over 70% of the time honored brands were over 70%. Taobao let a series of intangible cultural heritage and traditional culture enter into the life of young people. In the Taobao creation Festival, the intangible cultural heritage will usher in new life under the stimulation of young creativity.
Moreover, at present, Taobao's creative economy and the trend of personalized consumption are surging. Over the past three years, nearly 500 billion new businesses have entered the Amoy business, of which creative businesses and special products account for a large proportion. Against this background, the scale of Taobao's creation Festival has increased exponentially in recent years. Especially this year, the time has expanded from 4 days to 14 days, the two major venues have been opened, and the number of participating businesses has doubled. Ushered in the "outbreak of species".