Exchange Learning: The Successful Entry Of Chinese Clothing Entrepreneurs Into Guangdong

On November 2019 17-23, the Chinese Apparel Association successfully organized a delegation of Chinese clothing entrepreneurs to "walk into Guangdong".

In order to meet the requirements of China's men's wear, customization, professional wear and the core member enterprises in the upstream and downstream industry chain, strengthen the complementary resources of the advantageous enterprises and facilitate the enterprises to fully communicate, learn from each other, cooperate with each other, collaborate together, cooperate in innovation and develop green, the Chinese clothing association has organized a series of visiting activities of the Chinese garment entrepreneurs delegation since 2013. So far, we have visited excellent clothing enterprises in Shandong, Fujian, Jiangsu, Zhejiang and other provinces. At the same time, at the request of most entrepreneurs, an irregular international visiting group was added. In April 2019, entrepreneurs were sent to Japan and South Korea for visits and studies.

In order to help enterprises expand their terminal channels and stimulate their innovative thinking, this entrepreneur delegation "walked into Guangdong", adding on-site visits to channel terminals on the basis of original visits to famous brand enterprises, production bases, R & D centers and other categories. In November 17th, the executives of all the enterprises took part in the activities. They started from Guangzhou on the 18 day. During the short 5 days, the delegation visited Guangzhou shark Yan Xuan Technology Co., Ltd., Shun Shun Knitting Co., Ltd., Guangzhou exception Clothing Co., Ltd., Zhuhai R & D base, Shenzhen von novo fashion dress Co., Ltd., Shenzhen win Ling Chi Technology Co., Ltd., Shenzhen Fashion Group Limited, Lihua fashion dress (Shenzhen) Co., Ltd., little Chun she (Dongguan) Trading Co., Ltd. and Dongguan YISHION Group Co., Ltd. Nearly forty people from all over the country, including men's wear, custom made and professional wear enterprises, attended the event. They visited nine excellent enterprises in Guangdong province and participated in the Fifth China Fashion Technology Development Conference and Guangzhou red cotton men's wear week.

In the exchange visits, combined with the characteristics of different enterprises, members have made full exchanges from the brand positioning, product development, warehousing management, logistics and distribution, terminal channels, to business management and brand sustainable development. A few days' visits are full, but the members still feel that they are still in the mood. They have expressed great gains. Hope that the next China clothing association can hold more such activities to provide more, better and more practical communication platform for enterprises.