Swiss Brand Management Service Platform Frontify Completed $22 Million 300 Thousand B Round Of Financing

The Swiss brand management service platform Frontify completed the $22 million 300 thousand B round of financing, led by EQT Ventures, including the existing investors Blossom Capital, Datartis Ventures, Thomas D Datartis, Thomas and Capital. The money will be used for global expansion of Frontify, especially in North America and Europe. At the same time, the company will continue to product innovation.

Frontify was founded in Switzerland in 2013. It is a SaaS (software as a service) platform for brand management. It allows brands to create image libraries and brand management guides and help them manage any type of brand related tasks. Frontify initially provided customers with a repository to enable them to organize and update brand assets in a simple way, and then integrate them into their websites. Over time, Frontify has attracted various target users such as brands, marketers, designers, developers and communication professionals. Now Frontify has developed into a full-featured brand management solution platform. Its business scope includes, but is not limited to, the standardized brand management tools category such as digital asset management (DAM), marketing automation, design system, and brand portal.

At present, Frontify has more than 2500 customers worldwide, including famous brands such as Facebook, Dyson, Centrica, Lufthansa, Vodafone and Allianz. Frontify scalable and customizable solutions can meet the specific needs of different industries, including the scale of enterprises from freelancers to multinational companies.

In the fall of 2018, Frontify completed the $8 million 300 thousand round of A financing from Blossom Capital. (see "ornate ambition": Swiss brand management platform Frontify completed $8 million 300 thousand A round of financing)

Last year, Frontify set up an office in New York and expanded its team from 75 to more than 120. Frontify has also added some platform functions, including 7 modules: brand portal, digital productivity, project collaboration, network and print publishing, digital asset management, design system, CI / CD (continuous integration / continuous delivery) guidance.

　　 Roger Dudler, founder and chief executive of Frontify, said: "with the rapid growth of global customer base, our platform and the niche market we have built on the market are constantly being verified. We are fortunate to have the opportunity to work with some very good investors who believe in what we have created. With the collective wisdom and enthusiasm of EQT Ventures, we are confident that we can take Frontify to the next stage. We will expand our footprint in Europe, penetrate into the US market, and continue to innovate our products and shape our brand at a deeper level. These are our common vision. "

Ted Persson, managing partner and investment adviser of EQT Ventures, said: "before joining EQT Ventures, I worked in the digital product development and marketing department of some leading brands in the world. I have used many new tools in the field of marketing and product development, but for some reason, the coordination of brand equity is still a real challenge. People still insist on sending outdated PDF, Illustrator files and fonts. The Frontify team has developed a product that allows everyone to access the latest brand assets at any time. The company has a stable customer base. EQT Ventures team is looking forward to joining Frontify! "

About EQT Ventures

EQT Ventures is a venture capital department established by the Swedish private equity fund EQT Partners AB (Yin Tuo group) in May 2016, with a total capital of 566 million euros. EQT Ventures is headquartered in Luxemburg and has offices in Stockholm, Amsterdam, London, San Francisco and Berlin.