Lining Will Launch A New Dunhuang Museum Joint.

China service network news yesterday (February 17th), Lining announced that the joint Dunhuang museum will launch a new product -- Dunhuang Tuo.

A magnificent and beautiful western region

Sending out Acacia in the moon

The journey begins.

Youth without ambition

It is understood that Dunhuang's new products will be launched in the form of CF (COUNTERFLOW BY LI-NING) retrospective series.

In recent years, Lining has focused on promoting Chinese culture and integrating the broad and profound Chinese culture into the design of shoes and clothing, becoming a brand popular among the younger generation.

According to the national tide research report, 2018 is the first year of the national tide that most people believe. The national tide became a cultural symbol of the national Carnival from the minority culture representatives, and the products with Chinese cultural characteristics also became popular.

Lining can be regarded as a brand that develops the cultural elements of the national tide. Concerned about the pursuit of self and personality after the 95 and even the 00 teams, the combination of national culture and fashion design is just in line with their consumption concept.

With the deepening of the younger generation's recognition of traditional culture, more and more sports brands have joined in the interpretation and development of the tidal wave products.

On the fashion week of Paris in January, Lining set up a series of "Kung Fu series" by Lining X Cheng Long, linking Chinese traditional culture with "benevolence and righteousness and propriety".

In January 13th, XTEP announced the launch of XTEP X Shaolin's joint series, drawing from Shaolin's Zen Wu Zen culture, combining the quintessence with modern products, becoming a chivalrous wind.

The Imperial Palace in Beijing is also one of the hot spots in the joint venture.

From September 2019 to 2019, the brand sentiment of Chinese brands rose to 70%, while the penetration rate of national brands increased by 38%.

However, with more and more similar waves of cross-border influx of public view, product level is not uniform, consumers are tired of it. Perhaps it is Lining's success that has become the first choice of self rescue for the bottom brand. What can we do to save those brands that are heading for the end of the tide?