Dongguan Vice Mayor Wan Zhuopei: Jointly Launched The "Dongguan Superior Product Live Broadcast Hi Shopping" Series Of Activities

Entering the April, the stock price and market share began to go all the way. By the end of April 27th, the latest market capitalization has reached US $61 billion 300 million (about 433 billion 700 million yuan).

In April 25th, we published more than 2019 annual reports. The annual report shows that in 2019, the amount of GMV (transaction volume) was 10066 yuan, and the number of active buyers in the platform reached 585 million 200 thousand, achieving an annual revenue of 30 billion 140 million yuan. In terms of cash reserves, a lot of cash, cash equivalents and short-term investments totaled 41 billion 60 million yuan, excluding the private placement of $1 billion 100 million in the first quarter of 2020.

From the user data and other core data, the creation of 4 and a half years of spelling has become China's second largest electricity supplier platform. Behind this, a lot of two core strategies have played an important role, namely, boosting foreign trade to domestic sales and billions of subsidies. Prior to this, the Qingdao municipal government and the Ningbo municipal government have signed a strategic memorandum of cooperation with each other to launch a series of plans to promote export oriented production to the domestic demand market.

In April 26th, the Dongguan Municipal People's government signed more strategic cooperation agreements with both sides. The two sides will rely on the characteristics of Dongguan's industry and the advantages of many platforms, focusing on supporting enterprises to expand their orders, steady production capacity, steady employment, and promote the export of external capacity to the domestic demand market.

The combination will bring more than 10000 high-quality Dongguan enterprises and brands into Dongguan, and create a "Dongguan superior product hall" for the platform 600 million consumers, covering Dongguan's powerful manufacturing industry and abundant industrial resources. At the same time, with the help of new digital exhibition technology such as live broadcast, the two sides will promote the whole chain of consumer goods made in Dongguan and impact the target of 100 billion year sales on line.

Export capacity to domestic demand market

Just in the trillions of clubs, there is a lot of action. In April 26th, the Dongguan municipal government reached a comprehensive strategic cooperation with many spells, and jointly launched a series of activities of "Dongguan superior product live broadcast hi shopping" to promote Dongguan's manufacturing consumer products to hit the 100 billion line last year sales.

At the same time, through technological support, such as technology research and development, traffic support and data tilt, accelerate the development of "made in Dongguan" and "Dongguan intelligent manufacturing" products, and create an ecological system linking the whole chain of consumer goods supply chain, and promote the integration development of Dongguan's manufacturing industry and the Internet.

Wan Zhuopei, vice mayor of Dongguan, said: "the two sides will work together to create a good Dongguan quality Museum, plan brand activities, cultivate characteristic industries, set up benchmarking enterprises, and achieve the" three win "situation of the government, platform and enterprises. The two sides will take today's signing ceremony as a starting point, and continuously push cooperation to a new level.

Data show that in 2019, the total value of Dongguan's exports exceeded 860 billion, which is the third largest foreign trade city in China. On the electricity supplier level, Dongguan's annual electricity supplier turnover reached 500 billion, of which the cross-border e-commerce import and export reached about 40 billion yuan. This cooperation will combine the characteristics of Dongguan industry and the advantages of many platforms. In the post epidemic period, we will help enterprises to push outward production into the domestic demand market, and achieve the goal of developing orders, stable production capacity and steady employment.

Since March, many industries, such as the "industrial belt" and "online trade fair", have pioneered the online marketing model in Dongguan, which effectively helps Dongguan's garment industry directly connect with China's domestic demand market. Through the direct selling and other forms of direct selling, the total number of products sold in Dalang town's wool weaving industry has reached 18 million 200 thousand yuan, and the total turnover of Humen town women's wear suits has been more than 16 million yuan.

At present, the number of manufacturing enterprises in Dongguan, the cumulative number of orders and turnover are among the top of many platforms. A number of industrial clusters gathered by various towns in Dongguan, such as women's clothing Town, Humen, sweater Town, Dalang, electronic information industry town Changan, furniture professional town Houjie, etc., hatched a batch of new brands, attracting many consumers.

"In the past few decades, the mainstream channel for Dongguan furniture enterprises is to open online stores or rely on overseas orders. This year, we encountered the "black swan" epidemic. Now there are basically no or few passenger shops in the furniture stores. Factories are resuming work and resuming production and are facing insufficient orders. Lin Binghui, chairman of Dongguan famous furniture club, said that furniture enterprises will accelerate the development of new channels with the help of "Dongguan superior products live broadcast hi shopping" activities.

The industry believes that the three characteristics of a large number of cooperative markets are strong manufacturing capabilities. Dongguan is the "capital of the world manufacturing industry". Ningbo is a big foreign trade city, and Qingdao has industrial clusters. The manufacturing enterprises and brands in these areas are facing the opportunity of transformation, and the cooperation between them is much more favorable.

Strengthening platform management

In addition to increasing subsidies and boosting domestic demand, more efforts have been made to build the platform itself.

In April 24th, the Shanghai Intellectual Property Office and the Shanghai dream Information Technology Co., Ltd. signed a memorandum of intellectual property cooperation. The memorandum of understanding on intellectual property rights will be carried out in the 15 aspects of the third aspects of intellectual property registration application, intellectual property infringement, the identification of the three party and the social co governance in the field of intellectual property.

Before that, a lot of costs had been invested. The company's fourth quarter earnings report in 2019 showed that the annual R & D expenses of the platform reached 3 billion 870 million yuan, an increase of 247% over the previous year, a large part of which was used for platform management and continuous upgrading of the wind control system.

"Grasp development with one hand, and grasp governance at the same time. Two hands, two hands must be hard. " Co founder Sun Qin told reporters on twenty-first Century economic report that since its establishment, intellectual property protection has always been the top priority for many platforms, and the pace in recent years is getting faster and faster.

At present, the four channels of online, hotline, public opinion and government complaints have been opened up, and timely discovery, verification and handling of related infringement sales activities. Through broadening the path of safeguarding rights through multiple channels, the platform will further move forward the rights protection port, and strive to solve the infringement problem in the initial and germinal stage.

Under a series of measures, GMV has broken trillions, and nearly 600 million of its platform users have become the most conspicuous data in many annual reports. Over the past year, the volume of turnover was 10066 billion yuan, compared with 471 billion 600 million yuan in the previous year, an increase of 113%.

As for the number of merchants, as of the end of 2019, the number of active merchants in many platforms was over 5 million 100 thousand, up 41.7% from 3 million 600 thousand in the same period last year.

In the first quarter of this year, the number of new businesses involved in agriculture increased by more than 270 thousand, close to that of last year. Prior to this, more and more "2019 agricultural products upward development report" was released. It announced that it will continue to take the core strategy of agricultural products, and invest no less than 50 billion yuan in the next 5 years to support the "new capital construction" of agriculture and rural areas, and help the rural areas to build 1 million shops with a sales volume of over one million yuan.

It is expected that in the first quarter of this year, the number of new businesses including domestic and foreign brands, foreign trade enterprises and industrial cluster enterprises will usher in a substantial growth.

On the team scale, the annual report shows that by the end of 2019, the total number of employees was 5828, representing an increase of 58% over the same period last year. In 2019, a lot of R & D expenses were 3 billion 870 million yuan, an increase of 247% over the previous year, and platform R & D expenses accounted for 12.8% of revenue. Under the support of continuous and innovative technology application, in 2019, the number of GMV per capita was 173 million yuan.

In the annual report, we can not reasonably estimate the impact of the new crown pneumonia epidemic on the development prospects of the platform. In order to deal with the possible uncertainties, enterprises have made sufficient cash reserves. According to the annual report, as at the end of 2019, cash, cash equivalents and short-term investments totaled 41 billion 60 million yuan, including 5 billion 770 million yuan in cash and cash equivalents, and 35 billion 290 million yuan in short-term investments.

At the end of March, some long-term investors bought more than $1 billion 100 million a class common shares newly issued through the way of private placement, and fixed funds increased to 9 days. According to the same caliber exchange rate projections, cash, cash equivalents and short-term investments are currently totaling 48 billion 710 million yuan.

Cao Lei, director of the e-commerce research center of the economic and social organization, said in an interview with the twenty-first Century economic report reporter that in addition to the attributes of the social business platform, a large number of subsidies and marketing policies are a major reason for the growth of its data. A large number of advertising costs will directly benefit consumers and attract more users with cost-effective products. Under the epidemic situation, subsidy policy is expected to stimulate consumption continuously in the big environment, and further enhance platform sales.