The Strategic Cooperation Between Jingdong Supermarket And Feslan Has Been Upgraded Again

Recently, Jingdong supermarket and freesland announced that their strategic cooperation has been upgraded again. Both sides will start all-round cooperation in omni-channel operation, unbounded marketing, c2m reverse customization, user stickiness, and content output. In the next three years, the cumulative turnover of fislan's brands in Jingdong Pingtai will exceed 8 billion, and the sales target of 10 billion will be sprint.

Specifically, in terms of Omni channel cooperation and upgrading, Jingdong supermarket will enhance the product penetration of Meisu Jiaer with the help of massive user base and omni channel advantages. Both sides will make intensive efforts in business modules such as channel sinking, BBS project, cross-border shopping and pop store development.

In terms of boundless marketing, the marketing cooperation between the two sides has been continuously upgraded, creating data exchange, building a global ecological environment, providing consumers with global consumption scenarios, and promoting the sustained and healthy growth of Meisu Jiaer products. Both sides will further strengthen cooperation in digital marketing and the integration of media resources, so as to endow each other with new ecology.

In terms of product planning, the two sides continue to cooperate deeply in product diversification. Jingdong supermarket provides reverse customization scheme for new products of freesland, including public opinion insight and user behavior analysis, to help determine the development direction of new products.

In terms of deep cultivation of users, we will work together to strengthen the accumulation of new brand users and the maintenance of old users, focus on the in-depth operation of brand CRM members, deposit brand member assets, and enhance the proportion of member marketing sales.

In terms of content depth cooperation, it will integrate brand variety show, live broadcast, experts and Donglian resources, open up brand IP and e-commerce resources, and deeply cultivate the operation of Jingdong content channel

In terms of digital exploration, the two sides make use of their respective advantages to continuously explore the direction of digital cooperation, including hierarchical operation of users, deep integration of digital tools, and application of enterprise data management.