Trend: "Slow Fashion" Is Rising Quietly

Fast fashion originated from European countries in the 20th century, once swept the world. Fast fashion is mainly reflected in fast, no matter the style, on the shelf, off the shelf According to statistics, Zara, one of the fast fashion brands, will launch more than 12000 - - 20000 product designs every year! This data is quite amazing, it is said that the store also changes new products twice a week!

Fast fashion is not only fast, but more importantly, its products are quite affordable and easy to be accepted by the general public. Therefore, fast fashion brands can quickly "sweep" the whole world and are highly praised by the public. However, due to the rapid updating of their styles and the pursuit of fashion and economy, they can only bring short-term freshness and joy to consumers. As soon as the new styles come out, the old ones will be eliminated, This has resulted in a certain degree of waste of resources.

Slow fashion The concept of "fast" is a fashion consumption situation that has just emerged in recent years. Literally, there may be a sense of opposition between "fast" and "slow", but it is not. You can simply understand slow fashion as a more rational consumption concept than fast fashion consumption, and more consideration should be given to product design Environmental protection, better texture, more classic style But in terms of price, it may not be more user-friendly than fast fashion products.

　　 Compared with the characteristics of fast fashion and slow fashion, it can be summarized as the following key words:

Fast fashion: fast, fashionable, affordable, large amount and less quantity

Slow fashion: Classic, lasting, unique, environmental protection, nostalgia

Zhihu said about slow fashion, some netizens said: Nowadays, Chinese aspects of daily life seem to have been prefixed with "fast", such as fast food, fast-moving consumer goods and short videos, which seem to consume less and less time. But it seems that the truth is not the case. The rhythm of our work, entertainment and consumption is also getting faster, and there is always a feeling that there is not enough time. However, slow fashion is like a kind of spiritual pressure relief and burden reduction. For fashion consumption, more attention may be paid to the core demand starting from itself, rather than blindly following the mainstream.

The pursuit of excellent quality, the pursuit of classic style, the pursuit of environmental protection without harm Therefore, some people may misunderstand the view that slow fashion advocates is to let you "degrade consumption" or even "don't buy"?

No, the core idea of slow fashion is not not not to buy, but what should you buy and how to buy it?

In the second season, the main ways to optimize the second-hand clothes are to optimize the second-hand clothes and to reduce the waste of the second-hand clothes 4. Don't blindly praise big brands. It is best to choose the ones that are suitable for them. Even some local sustainable small brands are also desirable.

Slow fashion seems to be "warm heart" in 2020. During the outbreak of new crown pneumonia, both domestic and global seem to be under test, no matter in terms of national strength and economy And so on, which are closely related to you and me. What is closely related is that the overall economic environment this year seems to be not so optimistic. Because of this, everyone needs to be more rational and cautious in consumption.

In terms of epidemic situation and fashion degree, slow fashion seems to pay more attention to the present, emphasize self, abandon the original blind impulse under the pressure of vanity and desire, and then cultivate a kind of aesthetic consciousness and ability derived from self, and look for a kind of clothing concept with stronger persistence and more personal style.

How to quickly screen slow fashion brands?

As mentioned above, most of the slow fashion brands are characterized by uniqueness, quality and nostalgia. At first glance, several brands appear in my mind. In fact, most luxury goods and first-line brands such as Chanel, Dior, Burberry, Jolee, Hermes, etc. belong to the category of slow fashion brands, including some leather goods and bags with French and Italian traditional crafts. In addition to these small fashion brands, there are also some small brands to choose from. In fact, for slow fashion brands, especially for clothing, most of the design styles are quite simple, and the color is relatively stable, but the tailoring design is quite unique and innovative. This is the end of the introduction of slow fashion knowledge. Do you agree with the values and consumption outlook of slow fashion? Do you have a slow fashion brand that is suitable for your daily wear and match with your personal temperament and style?