Interview Outline Writing Skills: What Should Be Prepared Before Each Video Shooting

Video preparation process:

We need to fully understand and analyze the subject that needs to be filmed. We should have a detailed understanding of its brand culture, the development mileage of the enterprise, the main business content, products, channels, concepts, and the main responsibility or legal person of the company. We should master all the information of the company and do the preparatory work well. These professional terms are the scripts before shooting.

For different enterprises to adjust the interview content, targeted questions can stimulate the interviewee's desire for communication, so we must open his talk box!

1. If you want to interview a person, it is very important to prepare in advance. If you have done the preparatory work, you can say that you have already achieved half of the success.

2. First of all, we should fully understand the interviewees, which requires sufficient data collection, including all social software and social platforms

3. Secondly, outline the interview questions. Interview questions do not need to be too much, choose the most important, most interested

4. After the first two preparations are completed, the interview invitation will be sent out. Try to invite two to five days in advance

First, prepare for the interview

1. Determine the motivation, purpose and intention of the task

2. Be familiar with and discuss the basic information of interviewees and make preliminary discussion

3. Formulate the interview plan and the investigation outline

01. If you are still familiar with it, do not interview him directly. Ask him questions with common language and dig out some representative examples.

02. If you are not familiar with it, try to find a breakthrough first, then establish emotional communication, so as to break the defense line, and then go over to some key points.

4. Topic list: this can be used in three occasions: warm up, cold and off topic. The topics we often talk about are.

Skills of asking questions:

Hello XXX, I have the honor to interview you today. I know that you are an excellent entrepreneur. I hope you can say hello to the members of the world service website platform! Introduce yourself, and also talk about your brand.....

1. Now the clothing industry is facing an unprecedented change, why choose to be the clothing industry?

2. What is the biggest opportunity for this industry?

3. (can we) review the mileage of starting a business. What people or things have a greater impact on you

4. Can you share your successful experience with the members of the world service website

5. If you have a new choice, will you choose the clothing industry again? Why?

6. Do you think the brand is important? How does your XXX brand promote.

7. Talk to our platform members about how e-commerce and entities coordinate their operations.

8. What do you think is the way to sustainable development in the future (hint: brand culture construction)

Thank you for your interview. On behalf of the 2 million members of world service, thank you!

(master the time of each question, and adjust the order of questions if necessary)

How to arrange in later period

1, restore and restore through the process of memory. In the process of restoration, try not to be emotional and guessing, but to be objective. In fact, this process will take a lot of effort, but refining the following story has a great effect.

2. Filtering: without embellishment, there is no attraction. Although it is a non fictional work, it is the most important that people can see and have received the views to be expressed. So extract the essence of the part, summarize and share, in order to let the finished product moved.

Through the above preparation work, you also need to master some suitable language for yourself, and constantly refine to form a complete interview process!

Note: according to the interviewee, the interview outline should be improved and sent to the interviewee in advance. The interview should be flexibly used and adjusted in time, and the incomplete interview process needs to be supplemented.