Comfort Upgrade And Health Accompany Hongdou Group: Zhou Wenjiang'S Masterpiece Of Underwear World

Red bean home, which focuses on "soft underwear", made a great show at the Shenzhen needle Expo, which opened on March 24, due to several innovative products such as baby soft silk bra series, pajamas series and underpants series.

For the first time, several major products appeared on the market. With their soft and upgraded precious fabrics, mulberry silk and excellent weaving skills, they attracted many onlookers and high praise in the needle Expo. The collision between silk material and the cultural core of intangible cultural heritage inheritance has triggered heated discussions in the whole industry. The silk bra series is also the innovative work of red bean home to integrate 5000 years of silk culture with technology knitting,. The launch of the joint brand baby cotton silk bra series will once again lead to consumers' hot pursuit.

The new products of black science and technology appeared in Shenzhen needle Expo, and the highlights attracted much attention

On the day of the opening ceremony of the Shenzhen needle Expo, at the new product conference, Zhou Wenjiang, President of red bean home, deeply analyzed the innovative products of red bean home for the vast number of exhibitors, and analyzed the current situation of the industry, especially focusing on the innovation and development with consumers as the core, as the permanent pursuit of red beans in the future.

At the same time, red bean home also showed the fifth generation store upgrade image jointly launched by Hongdou home and bes, a famous Japanese design company. Compared with the previous store image, the fifth generation shop of red bean home has higher recognition, and is more fashionable and personalized. In addition, in order to meet the increasingly "soft" brand tone, red bean home this time adopted a new logo - a more rounded and full font. From the store design of this exhibition, we can also see that the combination of the fifth generation image store and the brand-new logo creates a more intimate and comfortable atmosphere, which makes consumers feel as if they are at home rather than shopping.

3.0 iterative products: silk bra series, pajamas series and underwear series will be soft and upgraded again

The 3.0 iteration product series of silk, which refreshes consumers' imagination of soft bra again, upgrades the soft touch feeling again, and becomes famous at the needle Expo, winning the recognition of many mainstream media and industry personages.

In terms of design, the new product continues to use the 3d cup splicing design of red bean home baby soft bra series, which makes it soft and stylish, comfortable and pressure-free.