Eight Taboos Of Clothing Store Location

In general, a shop, in addition to the source of customers, there is shop location. Shop to choose a good location, sometimes than you advertising can attract customers, the source represents your turnover. It can be seen that shop location is very important.

Next, we will analyze the infeasible aspects of clothing store location:

External factors not to be ignored

Sometimes, a shop is adjacent to those shops, which can also greatly affect the sales situation!

In terms of location selection, clothing stores should also emphasize the sanitation, cleanliness and beauty of the surrounding environment, and try to avoid being adjacent to grocery stores, restaurants and mechanical repair shops.

Too superstitious about golden area

Many shop owners believe that "Fengshui Baodi must make money". They believe that in downtown areas and business centers, the flow of customers will be very large, and the sales will be very good.

The prime location is not suitable for all stores, and not all the shop owners can afford the rent. However, the key to the problem is still the competition. The shop owners should think carefully And later.

It deviates from the orientation of clothing industry

A region, different regions have different positioning: where to open service industry stores, where must open it retail stores, I believe that every city has its own planning. It is not advisable to choose a wrong location and open a shop against the trend. It will not be supported by the relevant policies of the government. In the end, it will close down after a year and a half.

Generally, people like to shop around. If there is no other shop next to your shop, consumers will think that your goods are too expensive, or if she has visited other stores, the goods sold may be more expensive than those you sell, but she is too lazy to travel so far to sell things here. Therefore, no matter what industry, there will be 1-3 or even 5 peers selling clothes of different brands (however, most of the current clothing stores have the same styles).

Blind location, saturated market to open stores

There may be 20 actual clothing stores near this store, but you still choose to open a clothing store here. Basically, you can't make much money. It seems that the business is good, but the competition is approaching the critical point. One more or two similar stores will have to sell at a loss. Everyone has to fight a price war to squeeze out the competitors.

In the case of saturated products in the business district, it is better to adjust the thinking and select a category with strong complementarity with the existing commodities to improve the commodity structure of the region. Before entering, we must do a good job of investigation before opening a shop.

A lot of passengers may just be passing by

The customer flow is the main factor that must be taken into account when a shop is located, but the customer flow of the shop is not equal to the actual customers. For example, opening a clothing store in a residential area may not make as much money as opening a breakfast shop.

Why? Because people in residential areas usually don't cook in the morning (no time, lazy), so the business of breakfast shop is very hot. You can't ask people to go shopping in the morning. Maybe you say you can't buy at noon? No, I went to work at noon. How could I come shopping. Did you say night? Ha ha, you also said that in the evening, one night someone will come to buy things. Where can your business be better! Don't think that crowded places are suitable for opening all shops. It's not right!

There is no habit of "relying on big trees"

In fact, it's not "relying on big trees", it's a kind of "borrowing power". Like KFC, there must be a McDonald's near KFC. KFC has a new style of food, and McDonald's also comes out simultaneously, which is very illustrative.

Sometimes it's a good choice for several stores to borrow power from each other. A lone ranger can't go far anywhere. Be careful! Be careful! Be careful!

Only look at the present, not consider the future development

The investment of a shop is generally relatively long-term, and changes with the changes of the surrounding environment.

For example: the new urban planning, public transport facilities and changes in road conditions will have a profound impact on the business environment. Some stores may look very good now. They may be rebuilt and relocated in the next 23 months due to various factors such as urban construction. (generally, a shop must be operated for at least one year before it can be relocated. If the time is short, you may have to close your shop because of the relocation. Because you don't even earn the capital, how can we talk about relocation.

Sometimes the location of a clothing store can determine the success or failure. It is not wrong to fully consider the total number.