Low Carbon Brand Of Leisure And Comfortable Shoes

When environmental protection has become a hot topic in fashion industry, low-carbon, sustainable and recycling are being included in more fashion enterprise strategic keywords. On July 26, Crocs galloch, an American shoe brand and ancestor of cave shoes, announced plans to become a zero carbon emission company by 2030.

Karoch, a brand of leisure and comfortable shoes, agrees with environmental protection concepts such as nature, sustainability and recycling. It is not difficult to understand its zero carbon emission plan. According to the Crocs plan, in the future, the company will cover the whole production line with zero carbon emission decision-making, and take building sustainable materials, packaging and resource reuse as the strategic core.

Karoch's strategic decision almost covers the basic operation of fashion enterprises in sustainable shoes. Nowadays, many luxury brands and sports brands are committed to sustainable fashion research, and their efforts in sustainable wear and tear shoes mainly cover manufacturing process, material transformation and recycling.

raw material

Reducing pollution from the source, selecting natural materials or developing revolutionary new environmental protection materials have become the focus of sustainable footwear research. Nike once launched the space Hippie series of sports shoes with the raw materials such as leftovers produced by factories and waste materials after consumption. Known as "the most comfortable shoes in the world", allbirds, in addition to its famous wool, has successfully developed two new materials as raw materials in 2018, namely, leaf fiber based fabric "tree" and carbon reduced EVA sole material "sweetfoam m" extracted from sugarcane. The luxury brand baodiejia uses biodegradable polymer materials, prada uses recycled nylon, and balerga uses recyclable and environmentally friendly woven fabrics. We have made various attempts in the selection of raw materials for shoes.

　　 manufacturing process

In the manufacturing process of shoes, a large number of adhesives and a variety of materials are assembled, which makes a lot of pollution and improves the difficulty of recycling. In view of these difficulties, the industry has also contributed a lot of creativity. For example, Ki, a design company in South Korea, has launched a modular shoe called ecobe, which can be assembled by consumers themselves and does not use viscose in the process. To a certain extent, the pollution in the production process of traditional shoes is reduced.

　　 Recycling

When none of the above steps works, recycling becomes the last step to reduce shoe waste and environmental protection. Nike's "Nike grind" program uses recycled materials in 70% of its new products, in addition to large-scale recycling of shoes and waste sent to the sorting office. Swiss brand on has developed a product service based on paid subscription mode, which encourages users to return running shoes that have reached their service life to on in exchange for new products.

At present, the efforts of major enterprises in manufacturing technology, transformation of materials, recycling and other aspects are promoting the process of sustainable footwear. According to the new youth culture insight released by cbndata, the growth rate of online consumption scale of sustainable footwear is far greater than that of the overall footwear market, among which the main force of the younger generation of consumers. There is no doubt that the participation of Crocs and other enterprises will create a more desirable picture for the future of sustainable footwear.