Experts Talk About "Six Key Points" For High Quality Development Of Textile And Garment Professional Market

According to the data released recently by the circulation branch of China Textile Industry Federation, in the first half of this year, the total turnover of 46 textile and garment specialized markets (including market groups) monitored by the branch reached 596.700 billion yuan, a year-on-year increase of 43.93% and an increase of 11.52% over the same period in 2019. The overall operation of China's textile and clothing professional market has basically recovered to the level before the epidemic, some of the market performance is outstanding, rising against the trend, and the market trading situation even exceeds its own level before the epidemic.

The post epidemic era brings not only challenges to the professional market, but also new opportunities for innovation. Analysis of the first half of the data found that online and offline integration accelerated the growth of textile and clothing professional market transactions; The brand development level of the market and merchants has been significantly improved; The merchants continuously optimize the supply chain and improve the operation efficiency.

According to the statistical monitoring of circulation branch of China Textile Industry Federation, in 2020, there are 925 specialized clothing markets with an area of more than 10000 square meters in China, with a market operating area of 76.1861 million square meters, 1.4219 million shops and 1.1549 million merchants.

The coexistence of opportunities and challenges has become a long-term issue faced by professional market people. The professional market should be stable in changes and actively innovate in "Turning Crisis into opportunity". Xu Jianhua, vice president of the circulation branch of China Textile Industry Federation, said in an exclusive interview that under the background of the development of domestic and international circulation, China's textile and garment professional market should start from the six major directions of intensification, specialization, branding, digitization, greening and internationalization, so as to comprehensively promote the transformation and upgrading of the textile and clothing professional market and establish a new positioning, We should explore new advantages, optimize new channels and seek new development.

First, intensive development is a necessary prerequisite for high-quality development. Through intensive development, the professional market takes differentiation as the principle to reallocate the producers, consumers and channel providers, so as to make them clear their own positioning, realize the precise matching between the upstream and downstream of the industrial chain, improve the production efficiency and operational efficiency, and alleviate the imbalance of the main structure; Strengthen the core position of the leading market and realize the adjustment of regional distribution through the distribution of the leading market in the whole country; Through the exploration and transformation of the business model of the professional market, the industrial functions of the production market and the sales market should be repositioned, the regional docking and cooperation should be strengthened, the imbalance of regional structure should be alleviated, and the high-quality development should be realized.

Second, specialization is the first driving force for high-quality development. Through professional development, professional market can provide more accurate and efficient services for merchants and upstream production enterprises with professional management team and professional public service platform, improve the level of corporatization of merchants, extend the industrial chain of merchants, and then change the original traditional development mode to achieve high-quality development.

Third, branding is the inherent requirement of high quality development. Through the creation of regional brands, market brands and enterprise brands, more and more excellent regional brands will emerge. At the same time, a series of high cost-effective and well-known public brands will be produced in each subdivision field, forming a complete and mature national brand echelon, which will greatly alleviate the contradiction between the imbalance of supply and demand structure and the imbalance of functional structure in the professional market, Provide brand support for high quality development.

Fourth, digitization is the core of enabling high-quality development. Through the digital development, the use of information technology to enhance the efficiency of professional market, promote the rapid development of new formats and new models of professional market. Based on the in-depth application of Internet of things technologies such as big data and artificial intelligence, we build an intelligent and digital platform with users as the core, collect consumer demand data, conduct new product R & D and design based on popular trend data and historical market data, and provide enabling support for high-quality development through supply chain management and logistics warehousing system.

Fifthly, greening is a necessary condition for high-quality development. On the one hand, the professional market should actively strengthen the construction of ecological civilization, focus on building a green supply chain, creating green production, green goods, green logistics, and promoting green consumption; On the other hand, the professional market should strengthen the construction of social responsibility and credit system to provide a fair competition environment for enterprises and a safe and comfortable consumption environment for consumers. Green development is the practice of five development concepts and social responsibilities of "innovation, coordination, green, openness and sharing", and is an indispensable prerequisite for high-quality development of professional market.

Sixth, internationalization is the inevitable choice of high-quality development. On the one hand, professional markets should actively develop overseas markets and seek diversified overseas cooperation modes with the help of the belt and road initiative; On the other hand, the professional market should actively create a platform for the integration of domestic and foreign trade, and cultivate a new market in the new era with the combination of domestic and foreign trade and international standards. International development is the inevitable choice for the high-quality development of textile and clothing market under the global economic integration and international textile and clothing industry transfer pattern.

Xu Jianhua further pointed out that in the future, the textile and clothing professional market should realize the transformation from the traditional trading place and circulation channel to the industrial chain service platform, and become a decision support platform for serving small and medium-sized enterprises and a collaborative center for industrial chain innovation. Specifically, it should become a collection and distribution platform for data resources, an incubator platform for brand growth, an experimental platform for business models, and a platform for data collection and distribution Small and medium-sized enterprises of mass innovation platform, fashion trend detonating platform and personalized consumption experience platform; It is also necessary to become an integrated platform of industrial chain elements and cross-border elements, which integrates personalized design, large-scale customization and experiential service.

(source: Xinhua Silk Road)