Yierkang Shows The New Style Of Chinese Brand And Shares The National Tide With You

Spring Festival is one of the most important festivals in the hearts of Chinese people. Whether sensational or tearful, it must be the traditional Chinese "new year flavor". In recent years, with the popularity of domestic brands, cultural confidence and national trend, consumers begin to pay more and more attention to Chinese traditional culture.

Yierkang just catches the Chinese people's hope of praying for good luck in the new year and looking forward to a better life in the future. With sincere greetings, free new year goods and national tide products, I wish all Chinese people a happy new year. It really grasped the resonance point of Chinese culture, created a "Chinese year" for consumers, and let people experience the "national tide flavor" of Yierkang brand.

　　01 Yierkang Join hands with China's high speed rail to highlight the new style of domestic brands

Show the elegant demeanor of domestic products and deduce the confidence of domestic products. On December 21, 2021, the launching ceremony of the "Yierkang Xingyun" high speed rail train named by Yierkang Co., Ltd. was held in Hongqiao Station, Shanghai. The title train carries "Yierkang" "National shoes brand" mission, shining set sail, galloping across the country!

On the train named by Yierkang, the super large picture "Yierkang" The "national shoes brand" body color stickers are in the eye, and a variety of train media such as small table board, head pillow towel, posters, luggage rack color stickers and other train media comprehensively display the new "transportation series" shoes launched by Yierkang. "Xingyun series" is a new type of shoes launched by Yierkang based on the year of the tiger. It is intended to wish you "good luck and good luck" in the new year.

On such a mobile life platform accessible to the whole people, high-speed rail has injected new vitality into the brand with a series of innovative products, showing more fashionable and more youthful products in the eyes of consumers all over the country, quickly grabbing the attention of consumers, thus further strengthening the brand position of Yierkang national shoes.

02 Xingyun series touch the public, create good products and convey true feelings

Any brand, the product has always been the first contact to attract consumers, and it is also the most direct landing point of brand concept. Products are the key to impress consumers.

The reason why the tradition of Chinese Spring Festival can be spread for thousands of years is that it carries the Chinese people's deep expectations for good luck and a better life. The birth of Yierkang [Xingyun series] is a combination of Chinese traditional culture and contemporary emotions, full of Yierkang's heartfelt blessing. It not only brings consumers full visual amazement, but also brings them the "emotional resonance" and "emotional satisfaction" that they can directly perceive, and finally creates "Chinese style" and "national tide flavor" that belong to their own brands.

[Xingyun series] the brand-new products and packaging bring new brand sense and design expression to consumers, which also coincides with the aesthetic taste of young people advocating good luck and beauty first, and the demand of pursuing quality life and ultimate experience, which has captured the hearts of many young consumers. Sun Zeyuan, a popular singer and actor, has taken part in the latest size trend lifestyle blockbuster, demonstrating the diversified fashion features of Xingyun series shoes for us.

3.3 billion yuan of new year goods for free

Yierkang surprise trench ceremony across the country, warm new year. Every festival is a time for people to give gifts to important people to express their feelings. Yierkang's wishes are not only in the auspicious shoes, but also in the sincere New Year gifts of thousands of stores across the country. With the arrival of the Spring Festival in the year of the tiger, Yierkang sends free new year goods to consumers all over the country, which really warms the hearts of Chinese people.

04 multi dimensional marketing reshapes brand influence, the whole platform makes efforts to set off a communication upsurge

In terms of communication, Yierkang makes full use of its advantages of new media platform, carries out various activities on the new media platform, and comprehensively promotes step-by-step wind and good luck activities and a series of new products of transportation on multi platform and multi-channel.

01 full coverage of wechat matrix, 100 brands of microblog jointly ensure the activity information to lock attention in an all-round way

December 21, with“ Yierkang The "Xingyun" high-speed rail named special train was launched, and the "100 million yuan annual goods free collection" activity was opened in stores across the country on the same day, and dozens of wechat public accounts under the wechat matrix of Yierkang created a twitter boom. The launch of the special transport train and the free delivery of 100 million yuan new year goods have successfully attracted the attention of consumers and aroused people's desire for traditional Chinese New Year flavor and good luck in the new year!

During the event, Yierkang made continuous efforts to launch "step by step wind and good luck" theme film, Xingyun series short film, Xingyun series new shoes and a series of theme posters jointly with more than 30 regional wechat in China, which played a great role in spreading brand matrix and guiding consumers to participate in the activities, In the limited interactive way, it has gained more users' hearts.

If the wechat platform deepens the depth of participation, then the microblog platform is to deeply promote the communication breadth, each with its own key communication rhythm, which helps Yierkang to leave a profound influence on users. On the microblog end, Yierkang, together with hundreds of blue V brands, further stir up the topic of "good luck comes with good luck" and "Yierkang running shoes". It publishes theme films, carries out interactive activities, and gives a series of good gifts. It is full of sincerity and wins the praise of microblog fans!

　　 Yierkang More than 40 million times of reading on the microblog platform have been read about "step by step, bringing into full play the young people's sense of identity with the brand, and becoming a powerful guarantee for the establishment of emotional links between brands and consumers.

02 take user co creation as a magic weapon to break the circle, stimulate the public's co creation and lift the upsurge of communication

Compared with the past one-way continuous brand voice, to stimulate consumer content co creation can make the output of brand content more appealing.

In order to make the "step by step wind good luck" activity spread out more value and influence, Yierkang also launched a video challenge competition of "meet Yierkang, meet good luck" on the video number. Through the creative content of "fancy match yeah", a low threshold place for consumers to participate in the activities is built. High value prizes such as glory plate and new type of transport shoes are used to attract consumers, so that everyone can play freely in the challenge competition.

Leading the vast number of consumers to participate in and play together, Yierkang has really opened up the online and offline, penetrated all groups of people, and brought the concept of "good luck" into various life scenes. With the enthusiastic participation of netizens, it not only stimulates a greater secondary communication power, but also buries the consciousness and consensus of "meeting Yierkang and meeting good luck" in the public mind.

03 small red book bloggers spread their interest circle by themselves, and form communication and planting grass

In addition to attracting the exposure of micro blog, wechat and challenge competition, Yierkang has also continued to deepen the unique cognitive impression of Xingyun series "travel through and Universiade" with the help of xiaohongshuda. Popular products with innovative personality and in-depth matching scene planting grass can not only effectively present the product strength of Xingyun series, but also bring a lot of new ideas to young people who like freshness. It easily stirs the hearts of thousands of small sweet potatoes, helps the brand break through the barriers of fans circle, excavates more potential consumers, and simultaneously improves the brand reputation and long-term consumption decision-making influence.

In the new year, bring Yierkang free new year products home, bring good luck and good luck home! The new year, from the foot of the start, through the good luck, good luck!