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Zhang Zhaoda: Add Glory To Shaxi, A Famous Leisure Clothing Town In China
Fly weaving from wooden shuttles
From cutting machine to automatic sewing machine
A roll of cotton cloth was woven
The dream of long capital
Created "leisure clothing to see Shaxi"
The famous leisure clothing town in China
China leisure clothing Expo is also famous at home and abroad
During the 15th people's Congress of Zhongshan City, Xu Chengbin, Secretary of the Party committee of Shaxi Town, said in an interview: the garment industry is still rising and the market capacity is huge. Shaxi will take a series of measures to transform the clothing industry into a fashion industry and upgrade the traditional industry into a high-tech industry. The evolution of Shaxi's manufacturing industry is ready to go.
In order to polish the "gold lettered signboard" of the famous leisure clothing town again, the Party committee and government of Shaxi Town, centering on the development goal of "high-end clothing city", benchmarked with the international and connected with the first-class, deeply grasped the development trend of the clothing industry with the "four reconstruction", built an "international fashion town", and promoted the upgrading of the clothing industry in Shaxi Town.
On the development of consultants
New interpretation of Rural Revitalization and fashion creativity
On April 28, the government of Shaxi Town hired Zhang Zhaoda, former vice chairman of China Fashion Designers Association, chairman of the presidium of China Committee of Asian Fashion Federation, and honorary chairman of Beijing Fashion Designers Association, as the development consultant of fashion industry in Shaxi Town, and determined to further plan to create the glory of Shaxi fashion industry.
Huang Jinghui, deputy secretary of the Party committee and mayor of Shaxi Town, awarded Zhang Zhaoda a letter of appointment
Huang Jinghui, deputy secretary of the Party committee of Shaxi Town and mayor of Shaxi Town, introduced the current development plans of the town Party committee and the town government for the future urban and industrial development of Shaxi Town, the planning of the exhibition and sales platform and surrounding areas of the city's central vitality area, the theme transformation of the facade of the two roads, and the fashion street of live broadcast. He said that in the recent research on clothing enterprises, he deeply felt Shaxi's strong clothing manufacturing capacity, and also felt that the town's clothing industry lacked the vision of international benchmarking and fashion trend docking, the lack of fashion brand leaders, and the lack of mature, advanced and atmospheric exhibition and sales platform, Hope more elite people can add strong power to the development of Shaxi clothing.
Zhang Zhaoda said that the overall image promotion of Shaxi garment industry needs to be increased, and it is necessary to actively participate in international expositions such as Guangzhou Fair and chic clothing exhibition, and focus on the display of good products representing Shaxi. We can invite experts, scholars and industry leaders to come to Shaxi to discuss new ways of development and invite designers from all over the world to create new fashions. We need to promote the new brand, new products and new ideas of the transformed new Shaxi to the whole industry, society and the world, attract more industry and non industry people to come to Shaxi to find the products and brand ideas they need, and attract more enterprises to establish headquarters and innovation centers in Shaxi.
Zhang Zhaoda hopes that with the opening of the Shenzhen Zhongdao bridge, the fashion of Shenzhen and Dongguan will be transferred to Shaxi, and the Rural Revitalization and fashion creativity will be fully developed here. Scientific and technological innovation and industrial upgrading, rural tourism and fashion shopping will flourish here. At present, the world economy and society are reconstructing in a huge unknown. We hope that Shaxi can become a world-famous "international fashion town" in this round of reconstruction opportunity.
Zhang Zhaoda's fashion show
When Feng Zhaochuan visited school principals and enterprises to deepen the cooperation in talent cultivation, he and other principals carried out a warm exchange. He said that in the past 30 years, Shaxi technology has been making great efforts to cultivate generations of skilled talents, which has deeply changed the clothing industry in Shaxi. In today's situation, Dawan district has accelerated to become the distribution center of global fashion industry, and the industrial platform is constantly expanding, and the key competition is the competition of fashion creative talents.
Zhang Zhaoda stressed that clothing, as a fashion industry, should constantly think about "what is fashion" and "what new expectations people have for fashion", so as to find new creative points and cultivate more creative talents. He suggested that the university should boldly take the road of internationalization, actively attract design talents including overseas students, and suggested that the government should establish corresponding entrepreneurial bases and platforms to promote the development of fashion in creative design, production and dissemination.
Seize new opportunities
Digital Fashion Institute opens
Recently, the unveiling ceremony of Yuanyi Digital Fashion Research Institute was held in Shaxi Town, Zhongshan, Guangdong Province. Li Yubin, member of the town Party committee and vice mayor, Zhang Zhaoda, consultant of fashion industry development of Shaxi Town, Yang Tao and Luo Ruihan, relevant principals of Yuanyi intelligent manufacturing company, and Li Weiming, relevant responsible person of Lixing clothing, attended the opening ceremony.
After the unveiling ceremony, the delegates conducted in-depth discussions on the theme of "digital fashion", focused on the integration of 5g communication technology and industrial Internet, set off a brainstorming, further promoted the industrial digital transformation, accelerated the development of digital economy, and promoted the development of industrial Internet in Shaxi Town.
The representatives of enterprises attending the seminar believed that this "digital fashion" seminar closely around the pain points and difficulties in the development of traditional manufacturing industry, helped enterprises further understand the necessity and importance of promoting digital transformation, clarified the promotion path and specific methods of digital transformation, and provided comprehensive guidance for enterprises to implement digital transformation, It enhances the confidence and motivation of enterprises to accelerate the implementation of digital transformation.
Li Yubin, member of the Party committee and vice mayor of Shaxi Town, pointed out that speeding up the "Internet + industrialization upgrading" is an important strategic deployment of China at present. The widespread use of "Internet +" can closely connect with market entities, realize social resource sharing, reduce production transaction costs, effectively improve the use efficiency of traditional production factors, promote the in-depth integration of informatization and industrialization, and accelerate the comprehensive transformation and upgrading of traditional industries. After digital technology promotes the upgrading and development of traditional fashion industry, the connotation of fashion culture will be further enriched, even extended to the digital virtual world, the fashion industry will also develop from entity to digital, and the industry development space will be expanded.
Zhang Zhaoda, a fashion industry development consultant in Shaxi Town, believes that "digital fashion" or "virtual fashion". Digital fashion is a visual representation of clothing constructed with computer technology and 3D software. Digital fashion works do not exist in actual form, which can be understood as digital customized virtual wardrobe. According to the 2021 digital fashion report released by LYST, a British fashion shopping search platform, and the fabricant, a digital fashion company, about 3.5 billion people are digital fashion customers, accounting for more than 55% of the total purchasing power. The online appearance of yuancosmos residents is becoming a major event, and fashion must be digitized as an industry in order to achieve sustainable development.
Chen Haitao, director of the industry and Information Technology Bureau of Shaxi Town, said that the rise of digital fashion benefited from the combination of the transformation of the real fashion industry after the epidemic and the combination of virtual technology to create online goods for sale and display, leading the new fashion trend. We need to grasp the relationship between digital fashion and physical fashion, that is, the relationship between virtual and reality. In order to promote the development of VR (virtual reality) and higher reality (VR) technology, it is necessary to explore higher reality technology (VR) and higher reality (VR) technology to promote the development of higher reality (VR) business.
Yang Tao, chairman of Yuanyi Intelligent Manufacturing Co., Ltd., believes that at present, Tencent, Huawei, xiaohongshu and other Internet companies are actively laying out digital fashion business. This is an example of developing digital economy, promoting digital industrialization and industrial digitization, and promoting the deep integration of digital economy and real economy. The application of blockchain strengthens the security of brand products. Shuo Yin has entered the field of digital fashion, and plans to launch a business called "boiling silence" to create a brand-new digital fashion community, involving virtual clothing, virtual people, virtual social networking, etc., and linkage with such businesses as twitter e-commerce and Pico.
Recently, the state, province and city have issued a series of industrial digital transformation and upgrading policies. Zhongshan City issued the implementation rules for the recognition and award of digital intelligent benchmarking demonstration of manufacturing enterprises in Zhongshan City, encouraging manufacturing enterprises to build digital intelligent benchmarking demonstration factories, workshops and industrial Internet benchmarking demonstration. Recently, Shaxi Town is also planning to formulate corresponding implementation plans and preach supporting policies, vigorously promote the digital and intelligent transformation of manufacturing industry, and strive to promote the high-quality development of Shaxi manufacturing industry.
In the next step, Shaxi Town will visit the traditional manufacturing enterprises one by one, carry out in-depth "consultation", understand the deep needs of enterprises, provide professional guidance for enterprises in digital transformation, and help manufacturing enterprises accelerate digital transformation. With new thinking, new technology and new means, we will realize new development and promote the industrial development of Shaxi Town to a new level. Enterprises are encouraged to deepen Internet integration in the links of "supply chain flexibility", "rapid response processing" and "precision marketing", increase investment in technological transformation, set up intelligent manufacturing benchmark, and focus on creating and introducing high-end garment manufacturing and the new generation of information technology industry.
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