Famous Clothing Town: Humen Enterprises Group To Participate In Russia International Textile Trade Fair

Under the epidemic situation, it is facing many difficulties to expand the market. In this context, the government of Humen Town is eager to meet the needs of enterprises, think about the situation, and timely organize Humen garment enterprises to participate in the Russian International Textile Trade Fair, so as to open a new way for enterprises to expand the international market and seize the first opportunity. Under the epidemic situation, large-scale order meeting cannot be held, which directly affects the order quantity. The municipal and town Party committees and governments, as well as Humen clothing management committee, Humen clothing association and Humen Tong Enterprise Association, are very concerned about our enterprises. They often lead us to study and expand the market, and give us a lot of valuable opinions. They guide us to participate in exhibitions abroad, and bring some substantial assistance measures, such as preferential policies and subsidies, which reduce our costs, It also opened up our sales channels. We have a great motherland. I believe that our enterprises can expand their business if they go abroad. I believe that with the care of leaders at all levels, this exhibition in Russia will have fruitful results

The two-day 13th Russia International Textile Trade Fair opened in Moscow, Russia, and the garment enterprises in Humen had face-to-face communication with customers through video link.

Zhu Huaze, executive vice president and Secretary General of Humen garment industry association, said that there are two "exploration" considerations in this group exhibition: one is to explore the development prospect of Humen clothing in the Russian market. Humen clothing is closely related to Russia. Many years ago, Russian businessmen chartered flights to humen to purchase clothing, At present, many Humen enterprises are still working closely with Russian businessmen. Second, they are exploring innovative exhibition modes under the epidemic situation, helping enterprises to develop the market, and conducting negotiation and cooperation by means of goods going abroad, people not going offshore, on-site exhibition and marketing, and video docking.

This time, Humen town government organized a group of clothing enterprises including New Zealand, Hengyue, Adele, male eye, Bai huixinzi, Baima angel and nursery rhymes to participate in the exhibition. The exhibits include women's wear, men's wear and children's wear. Behind the development of Humen clothing brand, the government of Humen Town has given great support to the garment industry. In order to help enterprises better grasp the opportunities in the Russian market, Humen town government not only arranges relevant departments to assist enterprises in exhibition docking, logistics and other related matters, but also spends hundreds of thousands of yuan to subsidize the exhibition booth fees for the participating enterprises, which has brought great encouragement and confidence to the exhibitors. Zeng Wenrui, chairman of nursery rhymes, said that going abroad not only hopes to be able to hold orders and return, but also hopes to take this opportunity to enhance the brand's popularity and influence, so as to further open up the international market.

For this exhibition, Humen garment enterprises are well prepared. Some have many years of foreign trade experience, especially in the Russian market. For example, Hengyue has cooperated with the Russian market for more than 10 years, Adele has participated in international trade fairs for many times, nursery rhymes have experience in cross-border e-commerce, and some have prepared clothes suitable for the Russian market, In terms of design and color, the products are more close to the Oriental market, such as patterns and colors in Russia.

In order to improve the actual effect, the government of Humen Town invited many professional purchasers through the exhibition organizers to understand the clothing exhibits and enterprises in Humen in advance, and arranged group oriented docking according to the product style and characteristics of enterprises and the needs of purchasers.