Harold Department Store Will Bet On Chinese Consumers

Timberland continues its outdoor gene and long history of innovation, launching a new Motion series. The products cover outdoor shoes, clothing and accessories, aiming to provide comfortable, flexible and easy to wear functions for hiking in the mountains. This series adopts three new technologies pioneered by the brand, giving priority to comfort, grip and flexibility, so as to provide better protection for users in outdoor activities. Among them, the Motion hiking shoes series is led by the new Motion Scramble hiking shoes, equipped with two innovative technologies, to escort more challenging hiking activities. In terms of clothing, many outdoor jackets use the new Mobi Flex Tech flexible action design for the first time. Mobi Flex Tech uses advanced 3D thermal imaging technology and human movement trajectory to accurately identify and improve clothing

After ten years of listing in Milan, Moncler Group continues to grow. In the 12 months ended December 31, sales of the Group, including the Stone Island brand, increased by 15% to 2.98 billion euros, compared with 2.6 billion euros in 2022. Revenue increased by 17% at fixed exchange rates. In the fourth quarter, at a fixed exchange rate, the Group's revenue increased by 16% compared with the same period in 2022, reaching 1.17 billion euros. In addition, the net profit in 2023 is 611.9 million euros, compared with 606.7 million euros in 2022. Operating profit increased from 774.5 million euros in the previous year to 893.8 million euros, and the profit margin before interest and tax was 30%.

By brand, Moncler's sales increased by 17% to 2.57 billion euros in 2023, compared with 2.2 billion euros in 2022. Driven by the DTC channel, the sales increased by 17% or 20% at a fixed exchange rate. Stone Island's revenue was € 411.1 million, up 2% from € 401.1 million in 2022.

By region, Moncler's sales in Asia (including Asia Pacific, Japan and South Korea) reached 1.3 billion euros, an increase of 25% over 2022, accounting for 50.2% of the total sales. Revenue in Europe, the Middle East and Africa is 910.5 million euros, an increase of 13% over 2022. Moncler's revenue in the Americas increased by 1% compared with 2022, reaching 371.3 million euros.

Michael Ward, the managing director of Harold Department Store, recently expressed his optimism for the Chinese market. He pointed out that China accounted for about 4% of its sales last year, but is now growing at a rate of about 7%. "We expect this growth to accelerate in 2024.". It is reported that this is one of the reasons for the company to open a private member club in Shanghai. Michael Ward said that Harold's goal is to ensure that the company keeps close contact with customers. So China is an important area. The private club is Harold's first project at present. The company will focus on how it grows and develops. According to him, the initial stage of the project was very successful. The absorption rate of membership is high. It is planned to recruit up to 250 members, and this goal is being gradually achieved. Most of our members are already our customers, so we have established long-term cooperative relations with them.

Recently, the financial data of fiscal year 2023 as of December 31, 2023 released by Asics Arthur showed that the company's sales increased by 17.7% year-on-year to 570.46 billion yen; The net profit was about 35.27 billion yen, with a year-on-year growth rate of 77.4%, a record high; The operating profit was 54.21 billion yen, up 59.4% year on year. By region, the sales of Europe, the largest market, increased 13.7% to 147.982 billion yen, accounting for 26% of the total sales; The sales volume in Japan's domestic market was 135.849 billion yen, up 10.1% year on year; Southeast Asia and South Asia saw the strongest sales growth, reaching 47%. In 2023, the sales in China will increase by 24.4% to 77.615 billion yen, accounting for 14% of the total sales, and the regional profit will increase by 30.2% to 131.07 billion yen. In terms of categories, all brands of Ascs have achieved growth to varying degrees. Among them, Onitsuka Tiger's sales volume was 60.304 billion yen, with a year-on-year growth of 40.2%, which is the strongest growth among all categories.

Hugo released a new 2024 summer series of global advertising blockbusters, presenting high-end casual wear and modern formal wear. Hugo, with its # HUGOYourWay advertising theme, has continued to explore the space for experimental innovation, and is determined to become the preferred high-end brand for the transformation group in the social era, to help them express their individuality in a unique style of dress. The brand new advertising blockbuster was shot by Stuart Winecoff's hand lens, and Hugo brand ambassador Li Maru, as well as stars from the creative field Reezy, Jasmine Jobson, Teezo Touchdown, Cara Taylor and Vinnie Hacker jointly appeared, highlighting the brand's growing influence in the global fashion and cultural fields. Hugo's iconic red color runs through the advertising blockbusters - unique colors are cleverly integrated into the creative content, and the brand's inherent rebellious spirit and strong originality are conveyed to the audience. The new series advocates fashion aesthetics and distinctive attitude, captures soft and elegant colors, integrates neat formal tailoring and loose and smooth silhouettes, and creates modern suits. Metal clothing, logo prints, cropped tops and personalized accessories represent avant-garde style.

In the spring and summer of 2024, Levi's Japanese craftsmen will be obstinately listed. They will absorb the quintessence of this absolutely dedicated craftsman, inject pure American tannin gene, and creatively interpret tannin aesthetics. From tailoring to sewing, down to the hemming of trousers, the connection of light and dark lines, and the sewing of inner pockets, Levi's Japanese craftsmen have carefully considered every detail with more than 60 processes. The factory continues the traditional Japanese ring spinning method, making cotton from Brazil and the United States into soft yarn; Then use the rope dyeing machine to color the yarn to ensure that each yarn is dyed to a uniform state of "blue outside and white inside", so that it can naturally fade in daily wear; Then use the rare Toyoda antique looms to weave high-quality white ear fabrics. These fabrics from Kaihara factory will be transported to the Saltie factory 450 km away for pattern making and cutting. With 100 years of pants making experience, they will continue to be passed on by Japanese craftsmen to create pants suitable for Asian figures; Strictly select the volcanic rocks of Yingdao Island to wash and polish, present the original snowflake texture in just the right gentle fading, and weave a masterpiece of tannin that will be stubborn in life.