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SORONA ® Join Hands With TRICKCOO To Re Launch Shanghai Fashion Week

2024/4/3 17:12:00 12

　　 Extend the power of nature, link the fashion of "function"! March 30, 2024, SORONA ® Join hands with TRICKCOO to land on Shanghai Fashion Week again, release the momentum of fashion, and open the transmission door of the trend between art aesthetics and life!

　　 "Battle Angel" mechanical awakening

　　 2024AW, TRICKCOO, together with the sub brand TRIP&CO, will bring you a new fashion show. TRICKCOO 2024AW "Battle Angel" series is inspired by the film "Alita: Battle Angel". The film about Alita's self growth from a green girl to a battle angel triggered the designer Huang Junxun Hugo's thinking about life values, human growth, female strength and other contents, and conveyed the values of independence and courage to face challenges.

　　 The new season design continues the positioning of "functional fashion", adding the mechanical elements of "battle angel" and the design concept of retro movement. The combination of female power and outdoor fashion, the integration of functional sense and retro sports, and the injection of future energy into modern life create a diversified and multi scene clothing needs for contemporary people.

　　 Function transformation, power protection

　　 In exploring the close relationship between functional strength and human life, TRICKCOO and SORONA ® The values and concepts that match each other collide with vitality and surprise again.

　　 SORONA ® The functional fashion fabrics developed by Qunde Textile, Chuanyue New Material and Quanzhou Haitian not only integrate SORONA ® It has the excellent performance of elasticity, moisture absorption and quick drying. It also has the functions of anti-bacterial deodorization, cool feeling, and UV protection. It makes traditional outdoor items such as down jacket, jacket, trench coat, and T-shirt inside into practical "mecha" for Chengdu people.

　　 When the outdoor wind blows towards relaxation, it causes multi-dimensional advanced user demand. SORONA ® The unique "spring" molecular structure endows the fibers with various arrangements and combinations, and the small fibers reflect strong performance, such as lasting elasticity, wrinkle resistance, quick drying, soft skin, lightweight, breathable and warm, focusing on the relaxed lifestyle of outdoor sports of urban people, integrating freedom and comfort into functional design, consolidating the functional strength of fashion, and awakening urban vitality, Shine new urban outdoor fashion!

　　 In addition to outdoor sports scenes, SORONA ® It can also be used in business and travel wearing scenes, leisure scenes, fashion scenes, etc., to easily create a hand warm ironed jacket, a 50 time water washed non deformable T-shirt, a pair of non bulging jeans, a soft, elastic, durable shape preserving sweater, a pair of breathable sports shoes suitable for all foot types, a lightweight warm cotton jacket, soft bio based artificial fur... "SORONA ® The excellent performance of bio based materials can meet the needs of designers in creativity, practicality and sustainability, providing more creative possibilities for designers.

　　 Biobased SORONA ® Shined Future

　　 Focus on the product "emotional power", and seek self growth in the healing given by nature. SORONA ® Technological innovation presents AB side, which not only has a solid performance foundation, but also the SORONA fabric used in this show series ® Biobased raw materials, whose core raw materials come from renewable plant resources every year, reduce oil resource consumption by 37%, save energy use by 30%, and reduce greenhouse gas emissions by 50% compared with nylon 6.

　　 Nature guides future inspiration, looking for infinite possibilities in tiny fibers, through SORONA ® Biotechnology has broken the traditional fiber industry's heavy dependence on oil and petrochemical products, and optimized the carbon emissions of the whole industry chain.

　　 Equipped with function, cool early warning! Many stars and fashion experts have arrived at the show, and 5G has joined the quality and style of "battle angels".

　　 Open the on-site joy blind box! SORONA ® We also carefully prepared a functional T-shirt for cooperation with Qunde Textile. The fabric used has also won the "Oscar" of the outside world of sports households - ISPO's top ten global awards, witness from SORONA ® Sensory mark of greeting!

　　 In the post show interview, Mr. Zhou Jin, the global vice president of Ruixun Biomaterials, expressed his vision, "I hope to cooperate with more upstream and downstream enterprises in the industrial chain, make more efforts in the direction of safety, health and environmental protection, and promote the development of sustainable fashion in China. Let SORONA ® The unique environmental protection fashion and functional genes play a role in more daily life, and also call on more people to join in environmental protection action and jointly protect the earth home. "

　　 Huang Junxun HUGO, the principal of TRICKCOO brand, said in the interview: "SORONA ® It has excellent performance combination, which extends the scene application radius of functional clothing, and is also very consistent with the TRICKCOO brand concept, to jointly promote environmental protection and fashion into daily life. "

　　 Natural creation possibility, SORONA ® With new vitality and manifestations, bio based materials lead the innovative trend of fashionable materials and enlighten the future scientific and technological intelligent life!

　　 About SORONA ®

　　 SORONA ® It is a breakthrough new bio based polymer solution. Its core raw materials come from plants that can grow repeatedly every year. SORONA ® It not only has the theme of sustainable development and environmental protection in line with the trend, but also can bring a variety of functions to the fiber. With SORONA ® The "versatility" of fibers made of raw materials provides fabric and clothing designers with a wider range of design freedom!